California Green and Organic Purchasing Strong Despite Rising Prices Says Mambo Sprouts...

California Green and Organic Purchasing Strong Despite Rising Prices Says
Mambo Sprouts Survey
Go Mambo! Tour Rolls into California Offering Consumers Healthy Savings on
Natural and Organic Products

COLLINGSWOOD, N.J., May 20 /PRNewswire/ -- Consumer interest in buying
green environmentally friendly products and healthy organic food remains high
among California natural and organic product consumers despite the tough
economy and rising food and energy prices. A recent market research survey
released by Mambo Sprouts Marketing (http://www.mambosprouts.com) showed that
Californians are placing a priority on buying green and 2 in 3 or more are
using a variety of money saving strategies to offset higher food and energy
prices, including coupons, stocking up on sales and cooking meals at home to
stretch their grocery dollars.
Even with the faltering economy and rising food and energy prices, about 9
in 10 (87%) consumers reported buying the same (48%) or more (39%) green
environmentally friendly products vs. 6 months ago. About 1 in 2 consumers
(52%) are willing to spend more; 6 in 10 (63%) of whom would pay up to 20%
more and another 1 in 4 (24%) up to 25% more for "green" sustainable products.
Only 1 in 7 (14%) respondents reported buying fewer natural and organic foods,
as individual comments suggested that short-term savings would have long-term
costs to their family's health and the environment.
Money saving topics of interest to 3 in 4 Californians included: finding
healthy coupons and offers online (79%), saving money on organics (76%) and
healthy kid's meals and snacks (76% of families).
The Mambo Sprouts survey focused on interest in shopping for green and
organic products in tough economic times. The survey was issued in April 2008
and completed by 140 California natural and organic consumers. The survey was
fielded by Mambo Sprouts Marketing, a leader in natural and organic product
marketing and promotions (http://www.mambosprouts.com).
Go Mambo! -- the company's mobile sampling tour -- is rolling into
California this week through the end of June. Look out for a brightly colored
van with the words Go Mambo! It will be traveling from retailer to retailer
throughout major cities including LA, San Francisco, and San Diego laden with
a trove of FREE samples and coupons from a number of leading natural and
organic manufacturers. Back to Nature, Balance, Canus Goat's Milk, CLIF kid,
FruitaBu, Ian's, Kashi, Nature's Gate, Kretschmar and Sun Crystals are all
onboard.
SOURCE Mambo Sprouts Marketing

Lisa Lazarczyk of Mambo Sprouts Marketing, +1-781-646-0667,
lazpr@sbcglobal.net