The DOORKICK(TM) Offers Easy Way to Protect Car Doors

Busy Mom Invents Affordable Auto Accessory to Shield Inside Door
Panels
SACRAMENTO, Calif.--(Business Wire)--
Proving that necessity is indeed the mother of invention, a
Sacramento woman's startup company today unveiled The DOORKICK,(TM)
the first ever protective pad designed to protect interior car doors.

The product is the brainchild of Dionna Mustybrook, who as a busy
single mother and student found herself kicking open her car door
because her hands were always full of books and diaper bags. She had
just purchased a new Honda Civic and worried about damage caused from
repeated kicking.

"I looked everywhere to find something to protect my new car, but
there was nothing on the market," she said. "When I started talking to
friends about this problem, everyone noticed that they too had an
unconscious habit of kicking their doors open and scuffing the inside
panels."

And so began the story of The DOORKICK,(TM) a new automotive
accessory now on the market thanks to Mustybrook's 12-year personal
crusade to patent and offer consumers an inexpensive accessory to
protect the inside of their cars.

The DOORKICK(TM) is made of a soft foam base and a durable, vinyl
material that is both attractive and easy to use. It adheres to the
lower portion of an interior door panel with a 3M (NYSE: MMM) adhesive
that is strong enough to withstand the extreme heat car interiors
endure in the hot summer sun; yet it can be easily removed with no
residue or damage.

"Most people don't realize that they kick their doors until you
point it out to them," Mustybrook said. "They are also shocked to
learn it costs on average about $700 to replace an interior door
panel."

The DOORKICK(TM) has found a receptive audience among
conscientious car owners, automobile enthusiasts, car collectors and
people who are leasing their vehicles, she said, noting that the
roughly $7 price tag is a small price to pay to help maintain the
value of a car.

The DOORKICK(TM) is currently available online through the company
website www.TheDOORKICK.com. The cost for two pads is $6.99 plus tax
and shipping.

The company's slogan "Go ahead and kick!" reflects the belief that
most people won't break their unconscious habit of opening doors with
their feet.

"This is a pretty ingrained behavior that most people won't
change," Mustybrook said. "But with The DOORKICK(TM) consumers no
longer have to live with unsightly scuffs, scrapes, and dirt on their
inner door panels. They can grab their cell phones, keys, iPods,
purses, whatever, and kick away without damaging their cars."

Based in Sacramento, California, The DOORKICK(TM) is a family
business founded in 2004 by Dionna Mustybrook and her husband, Mark.
The company holds two U.S. Patents that cover virtually any product or
material that is placed on the interior of a vehicle door, at the time
of manufacture or as aftermarket accessories, to prevent damage to the
door when kicked. The DOORKICK(TM) is available online at
www.thedoorkick.com and is expected to be for sale later in 2008
through various automotive and retail stores.

for The DOORKICK
Stevan Allen, 916-448-1336

Copyright Business Wire 2008