Neolane Named a Finalist in 2008 American Business Awards(SM)

NEWTON, MA, May 20 (MARKET WIRE) --
Neolane, Inc., the software company for new generation marketing, today
announced that
it has been named a finalist in The 2008 American Business Awards, also known as
"The Stevies," in the "Best New Product or Service - Software" category.

Hailed as "the business world's own Oscars" (New York Post, April 27, 2005),
The American Business Awards are the only national, all-encompassing awards
program
honoring great performances in business.

Stevie Award winners will be announced during the annual gala on Thursday,
June 12
at the Marriott Marquis Hotel in New York City. More than 600 executives
from across the U.S.A. are expected to attend. The ceremonies will be broadcast
on
radio nationwide by the Business TalkRadio Network and hosted by Liz Claman
of FOX Business Network.

"We are pleased to be named a finalist in The 2008 Stevie Awards. This
national recognition as a 'best new product' affirms the unique value Neolane's
enterprise marketing platform brings to North American marketers who are
looking
to improve process efficiencies, boost personalization and reap the financial
rewards of delivering truly coordinated multichannel marketing campaigns and
lead management initiatives," said Patrick McHugh, executive vice president,
Neolane, Inc.

Neolane provides the only enterprise marketing software that effectively
unitesemerging technologies such as mobile with traditional offline channels.
With
comprehensive capabilities for campaign management, dynamic content
management, marketing resource management, lead management, analytics and
reporting, Neolane offers its customers the ability to control and automate
multiple, complex marketing campaigns with real-time measurement, and full
integration into CRM systems. Marketers can easily automate, control and measure
customer interactions using multiple digital channels -- including email, SMS,
video
and mobile web -- while helping coordinate these interactions with traditional
directmail communications, supporting more valuable, behavioral-based two-way
dialogue
with customers. Unlike traditional marketing automation software, Neolane was
built
from the ground up to natively support and leverage emerging marketing
technologies.

This is the third time Neolane has been recognized as an award winner or
finalist in the past two months. In April, Neolane won a 2008 CRM Excellence
Award from Customer Interaction Solutions Magazine. In May, the company was
named a
finalist in the MITX Awards, honoring the most innovative firms in New England.

"ABA entries grew more than 30 percent this year, so being named a
finalistis more of an accomplishment than ever before," said Michael Gallagher,
founder and
president of The Stevie Awards. "It means that independent business executives
have
agreed that the nominee is worthy of national recognition. We congratulate all
of
the finalists on their achievement and wish them well in the competition."

Members of the Awards' Board of Distinguished Judges & Advisors and their
staffs will select Stevie Award winners from among Finalists in final judging
during the week of May 19. Finalists were chosen by business professionals
nationwide during preliminary judging in April through early May.

Details about The American Business Awards and the list of finalists in
allcategories are available at www.stevieawards.com/aba.

About The Stevie Awards

Hailed as "the business world's own Oscars," Stevie Awards are conferred
infour programs: The American Business Awards, The International Business
Awards,
The Stevie Awards for Women in Business, and The Stevie Awards for Sales &
Customer Service. Honoring companies of all types and sizes and the people
behind them, The Stevies recognize outstanding performances in the workplace
worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

About Neolane

Neolane drives marketing that delivers, with the only enterprise marketing
software
that enables companies to integrate emerging technologies such as mobile with
traditional channels. Neolane provides a single, open platform
encompassing all the essentials for managing campaigns, leads, dynamic content,
marketing resources, customer data and analytics. More than 100 of the
world's most innovative marketers including Accor Hotels, EMI Music, Sephora and
Virgin Megastores/zavvi use Neolane to improve effectiveness and drive
revenue via cross-channel, personalized marketing. Visit www.neolane.com.

Copyright 2008, Market Wire, All rights reserved.

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