SwimWays Takes Back to Pool Online

Gearing Up to Bring the Fun of the Pool and Summer Online

VIRGINIA BEACH, Va., May 20 /PRNewswire/ -- SwimWays(R) launches its Back
to Pool(TM) campaign just in time for summer. For over 40 years SwimWays has
prided itself on creating fun, safe, and innovative pool toys and floats.
According to Monica Jones, Marketing Director, "Creating toys, floats, games
and gear that help you make the most of your pool and the great outdoors is
our passion. We are equally passionate about keeping kids safe in and around
the water."
All the excitement of Back to Pool has spread beyond traditional marketing
efforts and SwimWays is taking Back to Pool online with an updated website,
which includes new games for kids and social networking. The digital side of
SwimWays summer campaign allows kids to have fun with SwimWays products
outside of the pool.
On the updated website visitors will find three exciting features just for
kids:
-- Color Splash Painting Page -- With 18 different colors, kids can paint
popular SwimWays toys SubSkate(TM), Toypedo(R), Rainbow Reef(R),
Fountain Fairies(TM), and Spring Jam Basketball(TM) any color their
heart desires.

-- Pool Toy Puzzles -- Solve one of these five puzzles to reveal
Submergency(TM), Razor Ray(TM), Fountain Fairies, Rainbow Reef, or
Toypedo; find out which toy only when the puzzle has been completed.

-- Cannonball -- Players must race against time to splash as many SwimWays
products and Cannonball Kids out of the pool for a high score in this
fun and challenging online game.

SwimWays' presence on social networking sites MySpace and Bebo is all
about characterizing the faces kids will see in the new games on the company's
website. Sam is the main character and has profiles on the social networks
mentioned above. Here, kids can connect with his character and befriend him
like they would any of their friends from their pool.
Sam's profiles include information about him, which SwimWays pool toys he
loves to play with, blog entries about other characters in the games, and
photos of himself and his friends. The character reinforces the key points
behind Back to Pool, which include the freedom and fun of summer, energy, play
time, action, and most importantly a love of the water.
For more information about SwimWays, SwimWays products and to find out
where to buy, please click online: http://www.swimways.com/
Find Sam by visiting his profiles on these social network websites:
http://www.myspace.com/subskatesam
http://www.bebo.com/sams2495
SOURCE SwimWays

Monica Jones of SwimWays, +1-757-318-6412, mjones@swimways.com; or Lakela
Brand, +1-757-464-0010, lakela.brand@stratum.net, for SwimWays