Pabst Brewing Company Extends Partnership with IRI to Drive Increased Market Insights...

Pabst Brewing Company Extends Partnership with IRI to Drive Increased Market Insights and Enhanced Sales Growth

Leading beer maker leverages IRI's superior beverage alcohol
expertise and industry-leading AllScan(TM) and InfoScan(R) tracking
services
CHICAGO--(Business Wire)--
Information Resources, Inc. (IRI), the leading global provider of
consumer, shopper, and market insights for consumer packaged goods
(CPG), retail, and healthcare industries, announced today the
continuation of its long-standing relationship with Pabst Brewing
Company. Under the enhanced agreement, Pabst will receive increased
convenience, grocery and drug store insights provided by the
industry-leading IRI AllScan(TM) Convenience Store Tracking and the
census-based IRI InfoScan(R) services.

Ranked one of the top five overall brewing companies (by beer
sales volume) in 2007 by the Brewers Association, Pabst Brewing
Company has been in business since 1844. The company produces brand
labels, including the award-winning Pabst Blue Ribbon, Old Milwaukee,
Lone Star, Colt 45, Old Style and Schlitz Malt Liquor.

Pabst has expanded its relationship with IRI by inking a
multi-year contract that enables superior market, competitive and
brand performance insights for Pabst through expanded geographies and
an increase in reporting frequency.

"IRI's InfoScan and AllScan services have yielded unprecedented
insights to help us better understand our products' performance in the
grocery, drug and convenience store space," said Abbott Wolfe, Chief
Sales Officer, Pabst Brewing Company. "We value IRI's commitment,
service quality and experience in the beverage alcohol industry. Our
continued partnership with IRI will provide us with superior data to
generate a better overall strategy for expanding our market reach and
optimizing our sales growth."

IRI InfoScan is the industry's foremost census-based scanner
tracking service, providing Pabst with high quality data and insights
to fuel more effective business analyses and decision support
processes at retail. The services leverage data from more than 44,000
stores on a weekly basis across the grocery, drug, mass merchandiser
and convenience channels to deliver best-in-class market intelligence
from which Pabst can drive its business.

IRI's new AllScan Convenience Store Tracking service is the first
100% scan-based point-of-sale data tracking solution for the
convenience channel. The recently launched service will supply Pabst
with comprehensive, highly-accurate price, promotion, and distribution
information and consumer insights across the entire convenience store
channel. Leveraging data from more than 11,000 sample stores, the
service's balanced information from census-based convenience chains,
sample-based convenience chains, as well as small chain and
independent convenience stores, provides markedly improved information
quality over audit-based services. IRI AllScan's weekly data reporting
for convenience outlets across all available categories will help
Pabst further refine its approach to the convenience retailing market.

"Pabst recognizes that an uncertain economy and heightened
competition means they must track and respond to consumer purchasing
patterns more aggressively than ever," said Bump Williams, general
manager, IRI Beer, Wine and Spirits Practice. "The InfoScan and
AllScan tracking services offer the most powerful 'one-two punch'
available by providing comprehensive, high-quality information on
today's traditional retail and convenience market sectors."

About Pabst Brewing Company

The Pabst Brewing Company is based in Woodridge, Ill. and has been
in business since 1844. Pabst produces Pabst Blue Ribbon and other
fine brands like Old Milwaukee, Lone Star, Colt 45, Old Style and
Schlitz Malt Liquor among others. For more information, log on to:
www.pabst.com.

About IRI

IRI is the world's leading provider of consumer, shopper, and
retail market intelligence and insights supporting 95 percent of the
FORTUNE Global 500 consumer packaged goods (CPG), retail and
healthcare companies. Only IRI offers the unique combination of
integrated market information, automated and predictive analytics,
innovative enabling technologies, and domain expertise. With IRI,
leading retailers and manufacturers are able to quickly discover
breakthrough insights driving smarter decisions and actions across the
enterprise for breakthrough results. Companies around the world depend
on IRI for improved productivity, stronger brands, and dramatic
revenue growth. For more information, visit http://us.infores.com.

IRI
John McIndoe
(312) 474-3862
Fax: (312) 474-2512
john.mcindoe@infores.com

Copyright Business Wire 2008