Joe's Crab Shack Introduces New Menu and Beverages

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Tue May 20, 2008 4:43pm EDT

WARNING! GUESTS MIGHT EXPERIENCE STRONG CRAVINGS FOR MORE THIS SUMMER

HOUSTON, May 20 /PRNewswire/ -- Just in time for summer, Joe's Crab Shack
unveils its new craveable menu and festive beverage selections to customers at
its 117 restaurants nationwide. Matthew Dunn, Joe's Crab Shack Executive Chef
and Director of Culinary, mixes in some "turf" with the addition of a 12 oz.
Ribeye and keeps the "surf" with the Seafood Fun-do, a Joe's Crab Shack take
on fondue.
    "As we ease into summer, we are seeing more guests gather with family and
friends at Joe's to enjoy the patio seating, fresh seafood, ice cold beverages
and fun in the sun," said Dunn. "We are excited to debut the new menu and
beverages because it reinforces our commitment to provide high quality food at
a great value."
    New menu items include:
    -- Crab Nachos -- Joe's has crossed the border with our take on nachos.
       Tortilla chips piled high and topped with loads of crab, pico de gallo,
       cheese and black bean corn relish.
    -- Craveable Crab Cake -- With several shakes of Old Bay(R) Seasoning,
       this made-from-scratch crab cake contains quite a kick. Served with
       remoulade sauce and tangy slaw.
    -- Seafood Fun-do -- Take a dip into this creamy fondue filled with
       shrimp, crawfish and spinach topped with sauteed mushrooms and
       breadcrumbs. Served with garlic bread for dipping, this fondue is fun
       to do!
    -- Mussels Marinara -- Sophisticated yet slightly sloppy. A steaming
       bucket of mussels in a spicy marinara sauce sprinkled with Parmesan and
       Romano cheese. Served with garlic bread.
    -- 12oz. Ribeye -- Juicy steak grilled just the way you want with a side
       of cheesy new potatoes.
    -- Steampot for 2 -- This is no drop in the bucket. Our classic steampot
       for 2! Includes tasty Dungeness crab, sweet Snow crab, boiled shrimp,
       smoked sausage, new potatoes and corn on the cob.
    -- Spicy Boil Flavor -- Spiced up and smokin' hot! This flavor adds some
       heat to Joe's steampot or to any crab in a bucket.
    -- East Coast Platter -- Crispy, golden fish and chips, crab stuffed
       shrimp and made-from-scratch crab cake. Served with onion strings.
    -- Bayou's Best Platter -- Blackened tilapia topped with etouffee, golden
       fried shrimp, Bayou BBQ shrimp and hushpuppies.


    Additionally, Joe's makes enjoying your new and old favorites that much
easier with the limited time offer of "Summer Buckets." Gather around the
table and try a bucket of Mussels Marinara, Peel & Eat Shrimp, BBQ or Spicy
Boil Dungeness Crab, Steampot for 2 and beer.
    To complement the new menu, Jason Passmore, Joe's Crab Shack's Beverage
Manager mixed, blended and stirred up four new beverages.
    "We are taking some of the hottest beverage flavor profiles like
pomegranate, combining it with something traditional like a margarita and then
tossing in a signature Joe's touch," said Passmore. "The new drinks offer
customers a surprisingly refreshing and delectable drink just in time to beat
the summer heat."
    New Beverage items include:
    -- Shark Bite -- Everybody out of the water! Shark sighting! This Joe's
       signature drink is an experience you won't soon forget. Take a sip and
       come eye-to-eye with your souvenir shark. This bloody good cocktail
       comes with a shot of red grenadine, Bacardi Limon rum, SKKY Vodka, blue
       curacao and sweet and sour.
    -- Rockin' Poppin' Pomegranate Margarita -- Pop into the past with this
       interactive drink! This margarita combines pomegranate, one of the
       hottest beverage flavors in the country, with the fun of Pop Rocks.
    -- Mojito's Madness! -- Try one of our new flavored Mojito's including the
       Pink Pomegranate Mojito and Pineapple Cinnamon Mojito
    -- Tie Dye Swirl -- This multi-colored, multi-layered frozen cocktail is
       simple frozen fun! Ingredients include a strawberry puree on bottom,
       then a blend of Bacardi Rum, sweet and sour, mango puree in the middle
       and is topped with blue curacao.


    About Joe's Crab Shack
    Joe's Crab Shack serves a varied menu that includes crab, salads, burgers
and sandwiches, steaks, seafood, chicken, pastas and a wide assortment of
beverages in a fun and unique atmosphere. For more information about Joe's or
to find a restaurant near you, visit http://www.joescrabshack.com.
    Multimedia Section: To download high-res photos of new menu items, new
beverages and executive chef, Matthew Dunn's headshot click here:
http://www.vollmerpr.com/joes. Images will be available until June 1. If you
need images after June 1, please contact Ryann Cashman at 713-970-2165 or
ryannc@vollmerpr.com.
     Media Contacts:
     Ryann Cashman, ryannc@vollmerpr.com
     713-970-2100
     Shannon Cochran, scochran@joescs.com
     713-366-7572

SOURCE  Joe's Crab Shack

Ryann Cashman, +1-713-970-2100, ryannc@vollmerpr.com, or Shannon Cochran,
+1-713-366-7572, scochran@joescs.com, both for Joe's Crab Shack
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