SFCA, Inc. Acquires Assets of Simplicity, Inc.

Tue May 20, 2008 6:19pm EDT

* Reuters is not responsible for the content in this press release.

READING, Pa.--(Business Wire)--
SFCA, Inc., an affiliate of Blackstreet Capital Partners, LLC, a
Bethesda, MD based private equity fund, has purchased substantially
all of the assets of Simplicity, Inc. in an UCC Article IX asset sale.
Simplicity, Inc. was a leading juvenile and baby furniture importer,
distributor and designer. SFCA, Inc. purchased the debt of Simplicity,
Inc. and then purchased the assets through a Foreclosure sale.

   The Simplicity brand is well known for its exceptional value,
innovative design and unparalleled focus on safety. The Simplicity
company was a leading supplier of cribs, bassinettes and play yards to
mass merchants and specialty retailers.

   "Working with the talented team at SFCA, Inc., we expect to build
a leader in the baby furniture industry and we're excited to work with
our retailing partners to bring the most safe and best value products
to consumers," said Ric Miller, Chairman of SFCA, Inc.

   "We are thrilled to complete the purchase of the assets of
Simplicity, Inc. We believe that SFCA, Inc. can use these assets to
build a new company that will be a leader in the baby furniture
industry," said Murry N. Gunty, Managing Partner of Blackstreet
Capital. "SFCA has a strong brand and great products, both of which we
plan to build on in the future."

   About Blackstreet Capital

   Blackstreet Capital Partners, LLC (www.blackstreetcapital.com) is
a Bethesda, MD based private equity firm with $88 million of capital
under management. Blackstreet focuses on control buyouts of companies
that are either underperforming, in out-of-favor industries or are
undergoing some form of transition. Blackstreet seeks investments in a
range of industries, including manufacturing/distribution,
restaurants, specialty retail, business services and health care.

   About SFCA, Inc.

   SFCA, Inc. (www.simplicityforchildren.com) is based in Reading,
PA. Founded in 1967, SFCA designs, distributes and imports cribs, case
pieces, changing tables, toddler beds, bassinets, and play yards which
are sold through the mass and specialty retail chains. Sold under the
Simplicity brands, SFCA's products enjoy a loyal customer following
and are known for their safety, design and value.

Blackstreet Capital Partners, LLC
Media Contact:
Caroline Miller, 240-223-1330

Copyright Business Wire 2008