Sophia Bush Awards Tone Fashion Vision Award at GenArt Styles Event

NEW YORK, May 20 /PRNewswire/ -- The Tone(R) brand's search for a fun,
fresh, feminine face to introduce its newest line of products began and ended
with Sophia Bush. The award winning actress's dynamic confidence, contemporary
style and energy embody the sassy spirit of Tone Almond Milk and Coconut Milk
personal care products. Last night, the actress lent her vibrant personality
to the Tone product launch party held in conjunction with GenArt Styles at New
York's glamorous Hammerstein Ballroom.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080520/NYTU153 )
"We created this playful, feminine line with the sassy fashionista in
mind," says Ryan Gaspar, Brand Manager for Tone. "It made perfect sense to
collaborate with GenArt in celebration of fashion and emerging talent." Sophia
Bush awarded Jolibe, an up and coming designer, with the Tone Fashion Vision
Award and a check for $10,000 for his fashion dream. "I'm thrilled to help
Tone launch this new line. Women feel fabulous putting on that perfect outfit,
or slipping into an incredible pair of heels," says Sophia Bush. "I think we
should start feeling fabulous as soon as we begin our day, with beauty
products that feel like fashion accessories too!"
This new collection of Tone products touts the luxurious benefits of this
line with real milk protein and a special Vitamin A and E Complex:
Tone Almond Milk Nourishing Body Wash, 18 fl. oz................$3.99 SRP
Tone Almond Milk Body Bar, two 4.25 oz. bars....................$2.19 SRP
Tone Almond Milk Body Bar, six 4.25 oz. bars....................$4.49 SRP
Tone Almond Milk Nourishing Liquid Hand Soap, 8.85 fl. oz.......$2.29 SRP
Tone Coconut Milk Nourishing Liquid Hand Soap, 8.85 fl. oz......$2.29 SRP

The Tone(R) brand offers a wide variety of personal care products
including body washes, body bars and liquid hand soaps. The Tone Almond Milk
and Coconut Milk lines join the Tone family of products including: Tone
Original Cocoa Butter, Island Mist, Mango Splash, Tahitian Vanilla & Orchid,
and Sugar Glow. Fortified with real milk protein and a Vitamin A & E complex
Tone(R) Almond Milk and Coconut Milk personal care products keep your skin
feeling healthy. Visit www.toneskincare.com for more information.
SOURCE Tone

Andrea Snyder of Creative Media Marketing, +1-212-979-8884, Andrea@cmmpr.com,
for Tone