SWINQ Design: Silicon Valley Entrepreneur Brings Affordable Product Design to the...

SWINQ Design: Silicon Valley Entrepreneur Brings Affordable Product Design to the Masses

From the Design Studios of Steven Friedman, SWINQ Design is the
First Professional Industrial Design Firm Created Specifically for the
Needs of the Everyday Inventor or Aspiring Entrepreneur
SAN FRANCISCO--(Business Wire)--
SWINQ Design, the latest brainchild from powerhouse product
designer and inventor Steven Friedman, is quickly establishing itself
a vital resource for inventors and entrepreneurs in the Silicon
Valley. Based in San Francisco, SWINQ Design uses compelling product
design and eloquent storyboard imagery to articulate inventions,
concepts, and intellectual property.

"We make concepts look like state-of-the-art products. We then
combine these images with a storyboard to develop a presentation for
the client that he or she can feel confident pitching to potential
investors," said Steven Friedman, founder of SWINQ Design and himself
a successful inventor. "Product designers pitch ideas for a living.
That's what we do. So we thought, why not make our skill set available
to the everyday person who has an idea worth shopping around."

In the past, an inventor or hobbyist looking for industrial design
services was sure to receive sticker shock from exorbitant consulting
firm prices. Ranging anywhere from $15,000-$125,000, product design
has always been considered an exclusive service limited to successful
consumer manufacturers and well-funded start-ups. But Mr. Friedman
insists the product design needs of inventors are not in line with the
product design services offered by high-priced consultancy firms.

"If you want to generate a design for mass manufacturing, there's
going to be a lot of man hours and cost associated with that kind of
development. Most of the inventors we work with are not at that stage.
Our clients typically just need help articulating their concepts,
which our product and graphic design teams do very effectively," said
Friedman.

About SWINQ Design:

SWINQ Design is a budding industrial design firm specializing in
product development for inventors, entrepreneurs, and early-stage
start-ups. Services include product design, product & corporate
branding, engineering/prototyping, pitch development, and user
instruction & mechanism articulation.

SWINQ Design
Steven Friedman, 415-829-8438
Founder
steven@SWINQdesign.com
http://www.SWINQdesign.com

Copyright Business Wire 2008