Emerging Radio Frequency Identification Applications Set to Fuel Opportunities in...

Emerging Radio Frequency Identification Applications Set to Fuel Opportunities in the Asia Pacific Market

SINGAPORE--(Business Wire)--
Radio frequency identification's (RFID's) ability to track and
trace away from the line of sight thus enabling various business
processes to be automated is the key value proposition that will boost
its market in the Asia Pacific region. Technologists are coming up
with more unique and innovative applications for using RFID that are
bound to add zest to this market.

New analysis from Frost & Sullivan (http://www.autoID.frost.com),
Strategic Assessment of Emerging RFID Applications Markets in APAC,
finds that market earned revenues of over $12.7 million in 2007 and
estimates this to reach $2,588.5 million in 2013.

Enterprises are realizing that active tag technology can enable
them to manage operations more efficiently as resources, both assets
and personnel, can be more effectively deployed. Though the active tag
market is in a nascent stage in the Asia Pacific, enterprises across
verticals such as healthcare, manufacturing and logistics, and
transportation are using them in greater numbers.

"In this increasingly fast-paced and competitive environment, end
users adopting RFID are striving to differentiate themselves from the
rest of their competitors by improving the overall service provided to
their customers," says Frost & Sullivan Research Analyst Richard
Sebastian. "Along with greater emphasis on operational efficiency and
internal cost-cutting, RFID is seen by many as the platform to benefit
customers, ultimately enabling these end users to capture a bigger
market."

Among the emerging applications for RFID in the Asia Pacific are
sports timing, document tracking, DVD tracking, oil and gas
applications, jewelry tracking, and outdoor wireless sensor network.
All these show promise of becoming 'every day' applications. Analysis
of the various emerging RFID applications shows that they provide end
users greater visibility, thus improving overall efficiency or
workflow.

One challenge that market participants need to address is the lack
of awareness among enterprises of the availability, benefits, and ROI
of emerging RFID technologies. For instance, each emerging RFID
application provides a specific benefit such as making a particular
process or business run more effectively, thus saving time and
reducing wastage. Besides, RFID can lead to a safer environment for
either the employees or the product. These benefits lead to monetary
gains as well, leading to strong ROI from RFID.

Market participants can educate a large number of potential end
users on the payback that can be obtained from RFID at tradeshows and
conferences.

"RFID, now seen as an important enabler to solve or improve
various issues, is increasingly being used to create new applications
tailored to meet the demands of a specific industry or problems
plaguing all industries," says Sebastian. "With such great potential,
enterprises from a wide range of industries across the Asia Pacific
region look set to benefit from RFID deployments, thereby motivating
the RFID industry growth as well."

If you are interested in a virtual brochure, which provides
manufacturers, end users, and other industry participants with an
overview of the emerging RFID applications market in the Asia Pacific,
then send an e-mail to Donna Jeremiah, Corporate Communications, at
djeremiah@frost.com, with your full name, company name, title,
telephone number, company e-mail address, company website, city, state
and country. Upon receipt of the above information, an overview will
be sent to you by e-mail.

Strategic Assessment of Emerging RFID Applications Markets in APAC
is part of the Automatic Identification & Security Growth Partnership
Service program, which also includes research in the following
markets: RFID. All research services included in subscriptions provide
detailed market opportunities and industry trends that have been
evaluated following extensive interviews with market participants.
Interviews with the press are available.

Frost & Sullivan, the Growth Partnership Company, partners with
clients to accelerate their growth. The company's TEAM Research,
Growth Consulting and Growth Team Membership(TM) empower clients to
create a growth focused culture that generates, evaluates and
implements effective growth strategies. Frost & Sullivan employs over
45 years of experience in partnering with Global 1000 companies,
emerging businesses and the investment community from more than 30
offices on six continents. For more information about Frost &
Sullivan's Growth Partnerships, visit http://www.frost.com.

Strategic Assessment of Emerging RFID Applications Markets in APAC

P09A

Frost & Sullivan
Corporate Communications - North America
David Escalante, 210-477-8427
fax: 210-348-1003
david.escalante@frost.com
or
Corporate Communications - Southeast Asia
Donna Jeremiah, +603 6304 5832
fax: +603 6201 7402
djeremiah@frost.com
or
Corporate Communications - Europe
Joanna Lewandowska, +48 22 390 41 46
joanna.lewandowska@frost.com
or
Corporate Communications - South Asia
Ravinder Kaur, +91 44 42044760
fax: +91 44 24314264
ravinder.kaur@frost.com
or
Corporate Communications - Middle East
Nimisha Iyer, +91 22 4001 3404
fax: +91 22 2832 4713
niyer@frost.com
or
Corporate Communications - Latin America
Jose Maria Jantus, +54-11-4777-9951
fax: +54-11-4777-0071
jose.jantus@frost.com
or
Corporate Communications - China
Amelia Wong, +86 21 5407 5783, ext. 8669
cell: +86 13621724823
amelia.wong@frost.com
or
Corporate Communications - Africa
Patrick Cairns, +27 18 468 2315
patrick.cairns@frost.com
http://www.frost.com

Copyright Business Wire 2008