Platinum Studios to Receive Ongoing Coverage in the Hollywood Stock Review.

Tue May 20, 2008 6:00am EDT

* Reuters is not responsible for the content in this press release.

LOS ANGELES--(Business Wire)--
Platinum Studios Inc. (OTCBB: PDOS) announced today that it has
engaged Institutional Analyst Inc. (IAI) to provide ongoing coverage
of the company, to be distributed to its database of institutional
investors specializing in investments within the Entertainment sector.
IAI is an independent research and financial relations consulting
firm. Coverage will be delivered via "The Hollywood Stock Review"
(HSR) newsletter, which provides coverage for publicly-traded
entertainment companies. Established in 1995, the Hollywood Stock
Review is a wholly owned publication of IAI. The universe of
entertainment stocks which IAI analyzes includes large cap companies
such as Disney (DIS), Marvel (MVL) and Viacom (VIA) and additionally
encompasses small cap companies stocks such as Lions Gate (LGF)
National CineMedia (NCMI) and Stereo Vision (SVSN).

   "With the recent announcement of our fifth property being
optioned, three of which are with a major movie studio, and this being
only our fourth month of being a publicly traded entity, we felt this
was the opportune time to initiate a relationship with Institutional
Analyst Inc," stated Scott Mitchell Rosenberg, Platinum Studios'
Chairman and CEO.

   "Platinum Studios is a small entertainment company with big plans
and great ambitions," stated Roland Perry, editor of the HSR. "Despite
its low share price and small-cap market valuation, Platinum Studios,
in our opinion, has quickly assembled one of the most impressive,
focused and powerful teams of entertainment industry executives we
have come across. During the 13 years we have been covering companies
in the entertainment business, we have come to understand that despite
the 'creative element,' companies have to be rough and tough in
Hollywood to survive. After meeting with management in Los Angeles, it
is our impression that they are well positioned to emerge as one of
the front-runners in the creation of new content across all media
platforms around the world. As part of their plan for achieving this,
they have set a goal of creating a library valued north of $250
million. The company has built and continues to build its intellectual
property portfolio, which currently contains more than 5,600
characters spanning a full range of genres and styles and which we
believe is a gold mine of unexploited properties."

   "Equally impressive has been the ability of the company's Filmed
Entertainment division to navigate treacherous Hollywood waters and
enter into agreements with heavy hitters such as Disney and DreamWorks
Studios, in partnership with Universal Pictures and Imagine
Entertainment, as well as the producing team of Kurtzman/Orci
("Transformers"). Additionally, they are forging a parallel path with
independently financed films, partnering with Ashok Amritraj's Hyde
Park Entertainment ("Street Fighter") and Arclight Films ("The Bank
Job"). Also noteworthy, is the company's nascent Print Publishing
Division which has already secured agreements with HarperCollins
("Cowboys and Aliens") and Random House a division of Bertelsmann, AG
("Unique")," he added. "Finally, in light of all the foregoing, with a
market valuation under $30 million, and with the example of Marvel's
'Iron Man' grossing $350 million in its first 10 days, the upside for
this company's stock is understandably attractive for aggressive

   Brian Altounian, President and COO of Platinum Studios stated,
"Platinum employed an alterative method of 'going public' by utilizing
the direct registration process after raising $5 million in a private
equity offering. While these types of corporate financings are gaining
in popularity, they do not possess the same level of publicity and
build up of momentum associated with traditional IPOs, thereby
resulting in significantly lighter trading activity post
effectiveness. Independent research firms such as Institutional
Analyst were formed to bridge this market 'awareness gap' by
proactively contacting institutional investors -- and in our case,
those investors who currently own shares in other entertainment
related companies."

   "While Platinum hasn't yet gained the attention of Wall Street, it
has received considerable coverage in the press from industry sources
such as The Hollywood Reporter, Weekly Variety and Daily Variety to
full articles in mainstream media including The Los Angeles Times and
the New York Times to televised coverage on EXTRA! and CNBC,"
continued Mr. Perry. "We are in the process of preparing a detailed
research report on Platinum Studios covering its various operating
divisions including Filmed Entertainment, Print Publishing, Digital
Publishing and Merchandising, which will include detailed information
on its impressive management team and their goals and aspirations.
Platinum's business model does not require it to own every property it
represents, only to control the rights to develop it in other media.
With the surging wave of worldwide interest in comic books and graphic
novels as source material for new content - as evidenced by Iron Man's
$200 million worldwide debut weekend for Marvel Entertainment - and
the fact that Platinum's CEO Rosenberg was instrumental in bringing
the billion-dollar film and television franchise 'Men in Black' to
Hollywood, we do not anticipate having any difficulty in attracting a
large audience, to begin following the progress of Platinum, as it
continues to monetize its current library and build on its
considerable intellectual property portfolio."

   Investors wishing to be added to the Hollywood Stock Review
mailing list can subscribe at or
at the Hollywood Stock Review Network site at

   About the Hollywood Stock Review:

   The Hollywood Stock Review is part of the Industry Stock Review
family of Industry specific newsletters covering the top performing
companies within Technology, Biotech, Solar, Entertainment,
industries. The Internet Stock Review, its flagship letter which was
launched in December of 1998, is one of the oldest investment
newsletters specializing in the companies which derive benefits from
Internet related technologies.

   News Links to Platinum Studios:

   La Repubblica (Italy):

   Screen International Daily:


   Screen International Daily:


   The Hollywood Reporter



   New York Times:

   New York Times:

   Los Angeles Business Journal:

   Archive of All News Coverage:

   About Platinum Studios, Inc.

   Platinum Studios (OTCBB:PDOS) is an entertainment company that
controls an international library of comic book characters from all
over the world, which it adapts, produces and licenses for all forms
of media including print, film, online, mobile/wireless, gaming, and
merchandising. Platinum Studios' library contains more than 5,600
characters spanning a full range of genres and styles, and also
includes properties such as, the industry's
preeminent webcomics community. Working with leading companies in the
entertainment and new media sectors, Platinum believes it is well
positioned to emerge as one of the front-runners in the creation of
new content across all media platforms.

   To learn more about the company and to sign up for our newsletter,
please visit our website at

   Platinum Studios Safe Harbor Statement

   Matters discussed in this press release contain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. When used in this press release, the words
"anticipate," "believe," "estimate," "may," "intend," "expect" and
similar expressions identify such forward-looking statements. Although
expected, actual results, performance or achievements could differ
materially from those contemplated, expressed or implied by the
forward-looking statements contained herein. These forward-looking
statements are based largely on the expectations of Platinum Studios
and are subject to a number of risks and uncertainties. These include,
but are not limited to, risks and uncertainties associated with: the
impact of economic, competitive and other factors affecting Platinum
Studios and its operations; its markets, products, and distributor
performance, the impact on the national and local economies resulting
from terrorist actions, and U.S. actions subsequently, and other
factors detailed in reports filed by Platinum Studios with the SEC.

Platinum Studios, Inc.
Media Requests:
Randy Greenberg, 310-807-8140
Investor Requests:
Thomas Becker, 702-478-7363

Copyright Business Wire 2008
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