South Jordan's First Chick-fil-A Restaurant Opening May 22
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SOUTH JORDAN, UT, May 20 (MARKET WIRE) --
Chick-fil-A(R), the nation's second-largest chicken restaurant chain, will
reward
those willing to wait in line for South Jordan's first stand-alone Chick-fil-A
restaurant opening on May 22 by giving away $26,000 in free Chick-fil-A food to
the first 100 adults in line that morning.
A one-year supply of free Chick-fil-A(R) Meals (52 coupons) will be
awardedto each of the first 100 adults, age 18 and older with identification, at
the new stand-alone restaurant at 11494 S. District Dr. in The District shopping
center in South Jordan. It is located across from the Daybreak development. The
line can begin forming up to 24 hours prior to the opening, with the prizes
being given away on May 22 sometime between 6 a.m. and 6:30 a.m. The
restaurant will open immediately afterward.
Though debuting in Utah for the first time, the First 100 Fans promotion was
launched in 2003 to mark the opening of the chain's first stand-alone restaurant
in
Arizona. Nearly five years later, the event continues to draw Chick-fil-A
raving fans from all over the country. Armed with tents, computers, games and
even swimming pools, campers turn the grand opening event into an all-night
tailgate party.
"When we started the First 100 Fans promotion we were stunned when someone
arrived 18 hours in advance and asked where he could wait in line," said
Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of
openings. "Almost five years later, we've given away more than $7 million in
free
Chick-fil-A food across the country to raving fans who've braved snow, wind,
rain and triple-digit temperatures to help us celebrate the opening of each
new Chick-fil-A."
Chick-fil-A grand openings attract raving fans from around the country
withsome traveling many hours and hundreds of miles from several states away
totake part in the festivities.
Becky Pickle has been selected as the franchised Operator of Utah's newest
stand-alone Chick-fil-A restaurant. Pickle, a Utah native, is relocating from
the
chain's restaurant at Fashion Place Mall which she operated for four years.
Pickle started working at Chick-fil-A as a teen, winning the chain's
Leadership Scholarship while a student at Weber State University. She and her
husband, Scott, a local firefighter, have two daughters and are foster
parents.
The new Chick-fil-A in South Jordan is the second stand-alone Chick-fil-A in
the
state, joining the first at South Towne Marketplace in Sandy, which opened in
January 2003. The chain first opened in Utah at Newgate Mall in Ogden in
1981 and has since opened mall locations inside Fashion Place Mall in Murray,
Layton Hills Mall in Layton, and University Mall in Orem. The chain plans to
open two more stand-alone restaurants in Utah within the next year in West
Jordan and Murray and is actively seeking sites for future locations.
"Since its first chain restaurant opened more than 40 years ago, Chick-fil-A
has become synonymous with freshly prepared food and 'my pleasure' customer
service," said Pickle. "My team and I are eager to continue that legacy at
Utah's second stand-alone location."
The new South Jordan Chick-fil-A restaurant features a 4,195-square-foot
interior that
seats 130 and features warm colors and wood accents as well as an indoor play
area for children that includes an interactive section for toddlers. With more
quick-service customers saying they favor the ease of drive-thru service,
Chick-fil-A's award winning drive-thru offers a convenient way for
Chick-fil-A customers to get their freshly prepared food on the go. The new
restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serving
a full breakfast menu until 10:30 a.m.
The new Chick-fil-A restaurant in University Park will include several new
menu enhancements being rolled out chain wide on May 19. These include a
new Chick-fil-A(R) Chargrilled and Fruit Salad with Harvest Nut Granola topping
as well as the new Chick-fil-A Chick-n-Strips(R) that are 50 percent larger
than the previous offerings and are complemented by a new proprietary dipping
sauce called Chick-fil-A Sauce(TM). The Chick-fil-A(R) Chicken Salad Sandwich
also has
undergone a makeover and is now served on a new premium wheatberry bread
with green leaf lettuce. The chain's Cool Wraps selections now come in a new
multi-grain flatbread.
QSR(R) magazine's 2007 Best in Drive-Thru in America Survey found
Chick-fil-A
top-ranked with a 95 percent score in order accuracy, a category that
remains the most important service criteria for drive-thru customers. With a
majority of survey participants saying service speed is second only to order
accuracy, Chick-fil-A finished second in service speed among chains with more
than two cars in the drive-thru. Chick-fil-A has been recognized among the
winners of the annual industry survey for six consecutive years.
About Chick-fil-A Inc.
Truett Cathy developed the original Chick-fil-A boneless breast of chicken
sandwich in his 24-hour Dwarf House(R) diner near Atlanta in the early 1960s,
opening his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967.
The
chain has grown to more than 1,390 locations in 37 states and Washington, D.C.
Chick-fil-A, Inc. reached more than $2.64 billion in sales in 2007,
resulting in a 16.09 percent increase over the chain's 2006 performance and
included an 8.47 percent same-store sales increase. It is the 40th
consecutive year of sales growth for the chain which plans to add 88
locations this year, including 70 stand-alone restaurants. Information about
Chick-fil-A is available on the chain's websites, located at
www.chick-fil-a.com or www.truettcathy.com.
Contact:
Jerry Johnston
Chick-fil-A, Inc.
Email Contact
404.765.8164
Cindy Chapman
CP Communications Inc.
Email Contact
678.546.0494
678.858.1325 (cell)
Copyright 2008, Market Wire, All rights reserved.
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