Destination Television Update

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Wed May 21, 2008 4:00pm EDT

FORT LAUDERDALE, Fla.--(Business Wire)--
Destination Television, Inc. (OTCBB:DSTV), whose core business is
the implementation of private television networks and digital signage
solutions in high traffic out-of-home locations, is issuing this
update on the Company's prospects and growth outlook.

   In November 2007, we announced the acquisition of 100% of American
Broadcast Group LLC (ABG), an advertising sales representation company
that now operates exclusively for our company-owned networks, GymTV,
BarTV and Hotel TV and affiliated networks. ABG is our sales arm that
creates the revenue stream from local and regional advertisers at our
locations.

   The potential for exponential growth and rapid expansion within
the industry is very high, especially for Destination Television. In
late 2007, we began entering into exclusive licensing agreements to
place local and regional advertisers on the networks. The first was
"Fit TV," with over 30 locations in North Carolina. The second was
Starpoint Digital Media Network, which targets health clubs in the
Southeast. Our most recent major agreement is with PharmaseeTV with
locations in over 250 pharmacies and executed contracts for another
500 locations.

   Our current sales model provides advertisers with 10-second spots,
aired five times per hour per location, on a six-month contract
averaging $1,000 per ad. We're able to satisfy 20 advertisers
annually, per screen, per location with the balance of the hour filled
with interesting and entertaining programming.

   Since January, we've made major technological and product
development advancements. Our management focus has shifted to the
migration and ingestion of other digital signage networks. Destination
Television's(R) registered trademarked network platform airs our
unique brand of "advertainment" and leverages new music videos and
Hollywood blockbuster movie trailers with quality digital ads updated
to locations. Destination Television intends to re-brand and offer
broadcast quality content to provide a solution for fatigued networks
so that screens are not only "seen" but "watched."

   In 2008, our revenue is poised to continue to grow substantially
as a result of the change in our structure adding ABG as the "sales
engine" to bring local and regional advertisers to Destination
Television's private television and affiliated networks. Our
management team at Destination Television, Inc. puts the highest
priority on creating shareholder value.

   Please visit: www.destinationtelevision.com

   All rights reserved. "Destination Television(R)" is a registered
trademark of Destination Television, Inc.

   This release contains forward-looking statements that involve
risks and uncertainties. These statements may differ materially from
actual future events or results, specifically in the areas of future
sales growth and profitability. Forward-looking statements are
inherently subject to risks and uncertainties, some of which cannot be
predicted or quantified. Future events and actual results could differ
materially from those set forth in, contemplated by, or underlying the
forward-looking statements. The risks and uncertainties to which
forward-looking statements are subject include, but are not limited
to, the effect of government regulation, competition and other
material risks.

Destination Television, Inc., Fort Lauderdale
Gordon Scott Venters, President, 1-800-731-DSTV ext. 500

Copyright Business Wire 2008
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