Destination Television Update
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FORT LAUDERDALE, Fla.--(Business Wire)-- Destination Television, Inc. (OTCBB:DSTV), whose core business is the implementation of private television networks and digital signage solutions in high traffic out-of-home locations, is issuing this update on the Company's prospects and growth outlook. In November 2007, we announced the acquisition of 100% of American Broadcast Group LLC (ABG), an advertising sales representation company that now operates exclusively for our company-owned networks, GymTV, BarTV and Hotel TV and affiliated networks. ABG is our sales arm that creates the revenue stream from local and regional advertisers at our locations. The potential for exponential growth and rapid expansion within the industry is very high, especially for Destination Television. In late 2007, we began entering into exclusive licensing agreements to place local and regional advertisers on the networks. The first was "Fit TV," with over 30 locations in North Carolina. The second was Starpoint Digital Media Network, which targets health clubs in the Southeast. Our most recent major agreement is with PharmaseeTV with locations in over 250 pharmacies and executed contracts for another 500 locations. Our current sales model provides advertisers with 10-second spots, aired five times per hour per location, on a six-month contract averaging $1,000 per ad. We're able to satisfy 20 advertisers annually, per screen, per location with the balance of the hour filled with interesting and entertaining programming. Since January, we've made major technological and product development advancements. Our management focus has shifted to the migration and ingestion of other digital signage networks. Destination Television's(R) registered trademarked network platform airs our unique brand of "advertainment" and leverages new music videos and Hollywood blockbuster movie trailers with quality digital ads updated to locations. Destination Television intends to re-brand and offer broadcast quality content to provide a solution for fatigued networks so that screens are not only "seen" but "watched." In 2008, our revenue is poised to continue to grow substantially as a result of the change in our structure adding ABG as the "sales engine" to bring local and regional advertisers to Destination Television's private television and affiliated networks. Our management team at Destination Television, Inc. puts the highest priority on creating shareholder value. Please visit: www.destinationtelevision.com All rights reserved. "Destination Television(R)" is a registered trademark of Destination Television, Inc. This release contains forward-looking statements that involve risks and uncertainties. These statements may differ materially from actual future events or results, specifically in the areas of future sales growth and profitability. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks. Destination Television, Inc., Fort Lauderdale Gordon Scott Venters, President, 1-800-731-DSTV ext. 500 Copyright Business Wire 2008
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