Goo Gone(R) Goes Outdoors With New Clean Connect System

Wed May 21, 2008 6:59pm EDT

* Reuters is not responsible for the content in this press release.

Powerful Cleaning System Reaches up to 30 Feet

     Attaches to Hose-End Sprayer to Access Hard-to-Reach Windows
CLEVELAND--(Business Wire)--
Magic American Products, a Division of The Homax Group, Inc.,
introduces the Clean Connect Kit(TM), a new house and window cleaning
system. The powerful system reaches up to 30 feet to help consumers
clean high windows and gutters.

   Magic American has been a leader in the cleaning industry since
1934, and their Goo Gone expansion supports their tradition of
developing and marketing essential household cleaning products. Other
Magic American brands currently marketed by the firm include Magic
American caulk strips, Gonzo(R) cleaners and the popular Goo Gone(R)
adhesive remover.

   The revolutionary new system allows users to quickly and easily
attach the specially formulated Goo Gone cleaner with just a "click"
into the patented sprayer. The concentrated formula activates with
water from a garden hose to reach second story windows, siding and
gutters effortlessly. Goo Gone's cleaning technology dries clean, so
there's no need for wiping, and will not harm plants. When cleaning is
done, the ergonomically designed Clean Connect sprayer makes a great,
everyday garden sprayer.

   The kit comes with the Sprayer, plus "Window Wash" and "House
Wash". The kit's retail price is $24.99, and bottle refills can be
ordered through Also on the site, is a video of the
Clean Connect TV ad that demonstrates the effectiveness of Clean

   Clean Connect is available nationally at Walgreen's in the "As
Seen on TV" section.

   Rachelle Rabasi, Product Line Manager for Goo Gone notes, "Magic
American continues to focus on unmet consumer needs, and our recent
research shows that consumers need a new and different approach for
outdoor cleaning."

   About Magic American Products (

   Based in Bedford Heights, OH, Magic American Products, a Homax
Group company, is a leading marketer and distributor of branded
specialty cleaning and bath products. Founded in 1934, Magic American
brands include: Goo Gone(R), Magic(R), Magic(R) Bath, Myro(R) and

   About The Homax Group, Inc. (

   Based in Bellingham, WA, The Homax Group, Inc. is a leading
supplier of high-quality, consumer friendly, DIY and contractor
products. Its top-selling brands include Homax(R), Magic(R), Goo
Gone(R), Jasco(R), Tile Guard(R), Rhodes American(R), Natural
Magic(R), Stone Care International(R) and Black Flag(R).

Magic American Products
Ralph Hickman, 440-786-3100
The Homax Group, Inc.
Catherine Carey, 360-733-9029

Copyright Business Wire 2008