Prestige Retailer Sephora Selects Medallia as Customer Feedback Solution

Real-Time Reporting Will Be Available to All 202 Stores in North
America
MENLO PARK, Calif.--(Business Wire)--
Sephora USA, a leading retailer of prestige beauty products, will
implement a comprehensive customer satisfaction feedback program
across its 202 North American stores using cutting-edge Enterprise
Feedback Management (EFM) solutions from Medallia, the EFM provider
today announced.

Employing Medallia's real-time, web-based system, Sephora will
conduct post-shopping surveys of customers at all of its locations in
North America. Shoppers will be invited to access an online survey
through a URL printed on their receipts. The solution will provide
customer experience data that is higher quality and more quantitative
than the mystery shopper program data it will supplement.

The program also supports Sephora's overall strategic initiative
to differentiate itself through innovation, exclusivity, and service.
Sephora will use the customer experience data to:

-- identify innovative product and retailing opportunities
through advanced analyses of customers' open-ended comments,

-- improve service by empowering store and regional managers to
act on store-level customer data and by using the data to
better train employees, and

-- make the customer experience more holistic--and more
exclusive--by tracking and trending customer experiences

Medallia was selected in a competitive bid process. Sephora said
that it chose Medallia for three key reasons:

1. its superior technology,

2. its easy-to-use, intuitive user interface that front-line staff
would be able to understand and operate, and

3. its ability to execute feedback programs in the retail sector

"We spoke to Medallia reference clients, including globally
recognized retail leaders. They universally praised the solution. It
confirmed for us not only the superiority of the Medallia system but
also the value of putting in place such a state-of-the-art customer
feedback solution," said Kahla Broussard, Sephora's Vice President of
Retail. "Empowering the store managers with the level of customer
satisfaction data Medallia provides will help us create unique
shopping experiences for all of our clients."

Said Medallia's VP of Retail, Nelson Pascua, "Sephora is a marquee
brand that transformed the cosmetics retailing industry by focusing
exclusively on the customer experience.

"It is gratifying to be chosen by such an innovative and
customer-focused company. We look forward to helping Sephora take its
customer experience to the next level," he said.

Pascua noted Sephora's history of innovating to meet customers'
needs. The cosmetics company has enabled customers to try products
before purchase by introducing open-sell gondolas and easy-to-access
wall displays, plentiful testers, clearly displayed prices, and a
staff of professional beauty experts trained in the "Science of
Sephora," not in sales pitches.

ABOUT SEPHORA

Sephora, the beauty authority, revolutionized the global beauty
industry with its unique retail concept rooted in a powerful
combination of unparalleled brand and product assortment, distinctive
store design and the beauty expertise of its sales consultants.
Sephora offers clients a choice of more than 200 classic and emerging
beauty brands across a broad range of product categories including
skincare, makeup, fragrance, bath & body, hair care, smile care and
tools, as well as the company's own private label. Sephora was founded
in France in 1969 and acquired by Paris-based LVMH Moet Hennessy Louis
Vuitton, the world's leading luxury products group, in 1997.
Celebrating its 10th Anniversary in 2008, Sephora America operates 202
stores in the United States and Canada, and the world's top beauty
website, Sephora.com. Sephora Europe has more than 500 stores within
12 countries and has established 30 locations in China. Thanks to
Sephora's recent partnerships with HSN, a global multi-channel
retailing giant, and JCPenney, one of America's largest department
stores, the beauty authority is now accessible to more clients than
ever before.

ABOUT MEDALLIA

Medallia (www.medallia.com), founded in 2001, provides enterprise
feedback solutions to Global 2000 companies. More than 25,000
businesses and business units around the world use the Medallia system
to track customer satisfaction. Medallia's solutions enable companies
to gather, monitor, and act on feedback from customers, partners, and
employees. Customers include global retail, hotel, financial services,
and high tech companies. The company is headquartered in Silicon
Valley (Menlo Park, CA.).

For Medallia
Gary Tobin, 415-256-9490
gptobin2003@yahoo.com

Copyright Business Wire 2008