Fenton Communications Launches Green-Tech Division

Josh Baran to Head New Effort

NEW YORK, May 27 /PRNewswire/ -- Fenton Communications, the nation's
leading public interest communications firm, announced today the expansion of
its environmental practice to include green technology companies. Josh Baran
will re-join the company, after a seven year hiatus, as Senior Vice President
to head the green-tech division, focusing on renewable energy, environmentally
sound technologies and innovation.
Baran brings to Fenton a broad range of experience in environmental and
public affairs, non-profit campaigns, and technology. His recent work
includes, "An Inconvenient Truth" for Paramount Vantage and Rodale Press, the
Rocky Mountain Institute; "Who Killed the Electric Car" for Sony Classics;
and, clients working with cellulosic ethanol, solar and wind energy.
Fenton Communications has been deeply involved in environmental issues
since its founding in 1982. The firm publicized the first reports of the U.N.
Intergovernmental Panel on Climate Change, helped environmental NGOs at the
Kyoto Global Warming Summit, and worked with Vice President Al Gore to
publicize the issues. Fenton represented the Solar Energy Industries
Association as far back as the mid 1980s. It ran the successful "Give
Swordfish a Break" campaign for Sea Web and NRDC, which helped save the
species. Current and recent clients include the National Wildlife Federation,
Climate Counts, bisphenol-A-free baby bottle company Born Free, National
Environmental Trust and many others.
Josh Baran has more than 25 years of experience with a diverse roster of
public relations projects. He worked at Microsoft with Bill Gates to launch
Windows 95 and with the Dalai Lama and Arnold Schwarzenegger. Other clients
have included Time Warner, Miramax, NRDC, the Pediatric AIDS Foundation,
Amnesty International, Newsweek and many others. He worked at Fenton in New
York in 2001 and 2002.
Baran will head up a team in New York but also work closely with Fenton's
San Francisco and Washington, D.C. offices.
"Our goal is to work with dynamic companies and entrepreneurs to help them
drive the conversation and bring the world to a clean energy future," said
Fenton CEO David Fenton. "We have worked mostly with NGOs -- now we're taking
the next step to help the new technologies become mainstream."
Fenton Communications is the leading advocacy public relations firm in the
U.S. and has 25 years of experience helping organizations tell their stories
to the world. Using a full range of multimedia services -- from strategic
planning and media relations to advertising and online marketing and
advocacy -- Fenton Communications helps clients protect the environment,
improve public health and advance human rights and social justice. For more
information, visit www.fenton.com.
SOURCE Fenton Communications

Lisa Witter of Fenton Communications, +1-212-584-5000, lisa@fenton.com