Greenlight Launches New Paid Search Product to Defend Brands Online

- SearchSentry(TM) Protects Brands in Paid Search Campaigns -
LONDON--(Business Wire)--
Specialist search marketing agency Greenlight has launched a brand
monitoring platform specifically targeted at paid search marketing
campaigns. Called SearchSentry(TM), the service, which is the first of
its kind, aims to provide brand defense within the paid search
channels of the main search engines.

The timely launch of SearchSentry(TM) follows the change in
Google's policy to allow UK and Ireland advertisers to bid on
trademarked keywords for the first time. The new policy, which came
into effect on 5th May has already caused much controversy, with a
number of high profile advertisers publically declaring that they
would bid on their competitor's brand names.

The new platform will work to protect brands online by firstly
monitoring competitor and affiliate activity to provide brand managers
with detailed information on who is bidding on their brands. It then
mines the data collected so that a plan of action can be drawn up to
help brand managers defend and control their brand.

Andreas Pouros, chief operating officer, at Greenlight, said: "The
recent change in Google's trademark policy has left many brand owners
feeling exposed. We wanted to develop a product that could help deal
with the challenges in the new policy. SearchSentry(TM) does just that
and goes a long way in giving back brands their competitive
advantage."

The launch of SearchSentry(TM) follows research conducted by
Greenlight last month, showing that 83% of UK advertisers surveyed
would bid on their competitor's brand names, with only 13% saying they
would not.

Notes to editors

Greenlight is an award winning, specialist search marketing agency
providing targeted and accountable organic and paid search solutions.
The agency has helped numerous companies to succeed in search
marketing over the years by improving its clients' positioning and
website visibility in the top search engines, and driving traffic to
their websites.

Greenlight provides a full range of search marketing services from
offices in London and New York, including search engine optimisation,
pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as
charitable organisations and government bodies. Greenlight works with
SMEs, global brands and top interactive agencies across vertical
markets as diverse as publishing, financial services, retail, travel,
hospitality, property and entertainment.

www.greenlightsearch.com

Greenlight
Louisa Papachristou
T: 020 3004 2674
E: louisa@greenlightsearch.com

Copyright Business Wire 2008