Largest Sock Manufacturer in Europe Tracks Socks With RFID Solutions From STS and...

Largest Sock Manufacturer in Europe Tracks Socks With RFID Solutions From STS and Alien Technology(R)

GEL-AL of Turkey Sees Significant ROI in Six Months
MORGAN HILL, Calif.--(Business Wire)--
Alien Technology, a leader in Radio Frequency Identification
(RFID) Ultra High Frequency (UHF) products and services, today
announced that STS, a member of Alien Technology's Value Added
Solutions Provider (VASP) channel partner network, has successfully
completed a closed loop, EPC compliant tote application for GEL-AL. As
a result, GEL-AL, the largest sock manufacturer in Europe, has seen a
40 percent improvement in productivity at its Istanbul manufacturing
site.

Based in Turkey, GEL-AL produces over 83 million pairs of socks
annually for many of the world's best-known brand names in sportswear.
Each day at the company's plant, approximately twenty thousand
sock-filled plastic totes travel throughout the various production
stations. STS, a leading RFID systems integrator in Turkey, equipped
each tote with an Alien(R) high-performance UHF/EPC compliant M-tag
(inlay), which has been converted into a plastic ISO card. Individual
totes are pre-programmed with a unique asset code consisting of the
tote ID number, the work order and the sequence number. There are
twenty 'read points' within the facility, with roughly thirty totes
passing the various reading points at any given time.

"Before we implemented a RFID tote tagging system, we used large
sacks to transport the socks internally to the various work stations -
using barcode labels on the sacks and manually scanning each tote,
which was very time-consuming and not very productive," said Mr. Aydin
Dogan, GEL-AL's IT specialist. "We outfitted Alien's field-proven
ALR-8800 at each read point, targeting about four meters of read range
and the Alien RFID system is achieving 100% read performance."

Alien's RFID solution has eliminated the former line-of-sight
barcode solution and dedicated personnel are no longer required to
oversee the traceability of the sock laden totes.

"At GEL-AL's flagship manufacturing site in Istanbul, the entire
sock production is now completely automated with RFID," said Levent
Yalcinkaya, Technopark director for STS. "GEL-AL now has one of the
most modern textile production facilities in Europe. The company is a
technology-focused manufacturer that understands the advantages of
enhancing productivity through its IT investments."

"Alien has installed numerous closed-loop UHF EPC compliant
applications throughout Europe, South Africa and Middle East over the
past few years," said Stephen Crocker, director sales/channels EMEA
and India for Alien Technology. "Once the customer realizes the
tremendous production control advantages UHF RFID solutions can
provide over conventional data capture systems, the next logical step
is to expand the usage by tagging at the item-level. STS' integration
expertise has made the GEL-AL deployment a showcase for RFID success
within the tote industry."

About GEL-AL:

GEL-AL is the largest sock manufacturer in Europe. GEL-AL
manufactures socks for the world's most popular brands. All
manufacturing processes (darning, sewing, coloring, washing etc.), are
held inside the company. GEL-AL manufactures about 83 million pairs of
socks a year and employs 1,200 people. GEL-AL increases their
productivity by investing in IT Technology and continuous training for
their employees.

About STS:

STS Technology (www.sts-rfid.com) is the leader technology and
solution provider using UHF RFID technology. STS is the VASP of Alien
Technology. STS offers turn-key, state-of-the-art solutions for the
customers to increase velocity and reliability in their operations and
to use their resources effectively. STS's corporate headquarters is in
Istanbul/Turkey, research and test center is in Kocaeli/Turkey. STS
Technology is a member of EPC Global.

About Alien Technology

Founded in 1994, Alien Technology is a leading technology and
product provider of UHF Radio Frequency Identification (RFID)
Integrated Circuits (IC), tags, readers and professional services.
Alien Gen 2 products, along with software solutions from partners,
help solve business problems for customers to improve productivity,
processes, security and asset tracking for closed-loop and supply
chain systems. These solutions are currently implemented in industries
such as consumer packaged goods, retail, manufacturing,
transportation, airports and cargo logistics, government and defense,
and more. Alien's patented Fluidic Self Assembly (FSA(R)) technology
and related proprietary manufacturing processes are designed to enable
the manufacture of high volume, low-cost RFID tags. Quatrotec, Inc., a
wholly owned subsidiary of Alien Technology, is a specialized
professional services and technology firm that provides complete
solutions to meet the sophisticated requirements of the transportation
industry. Alien's facilities include corporate headquarters in Morgan
Hill, CA; RFID tag manufacturing facility in Fargo, ND; the Alien RFID
Solutions Center in Dayton, OH; Quatrotec's offices at the San
Francisco International Airport (SFO); and sales offices in the US,
Europe and Asia. Alien is a member of EPCglobal. For more information
please visit www.alientechnology.com

Alien, Alien Technology, the Alien logo, and FSA, are trademarks
or registered trademarks of Alien Technology Corporation in the United
States and other countries. Copyright 2008 Alien Technology
Corporation. All rights reserved.

Alien Technology Corporation
Ronny Haraldsvik, 1-831-224-5043
Vice President, Marketing & Industry Relations
ronny@alientechnology.com
or
Spark PR for Alien Technology
Catherine Burke, 1-415-321-1882
cburke@sparkpr.com
or
GEL-AL
Hakan Sayilgan, +90532 4627501
General Manager, Sayilgan Yazilim Ltd.
hakan@sayilgan.net

Copyright Business Wire 2008