Game Your Brain to Peak Performance with Fit Brains

Tue Jun 3, 2008 8:30am EDT

* Reuters is not responsible for the content in this press release.

Science and Entertainment Fused Together for Unique Brain Training
VANCOUVER, Canada--(Business Wire)--
Vivity Labs today announced the official launch of its all-new
brain fitness platform available at Fit Brains
hosts a variety of fun, casual games developed by brain health
experts, proven to improve brain function while targeting the five
major cognitive brain functions - memory, concentration, language,
executive functions (logic and reasoning), and visual-spatial skills.
Research has shown that the brain begins to slow down as early as age
25 but with regular brain exercise, it can create new neural
connections and pathways at any age.

   Fit Brains is designed by award-winning Neuroscientist Dr. Paul
Nussbaum from University of Pittsburgh and supported by a board of
scientific advisors. The team behind Fit Brains has identified the
tools necessary to engage and motivate users of all ages, providing
individual workouts that can be played alone or against friends and
family with leader boards for players in need of a competitive edge.
Fit Brains is also home to Dr. Nussbaum's blog where he discusses the
most up-to-date trends, research and news about brain health and

   "Fit Brains is designed to be fun, personal and practical," said
Dr. Paul Nussbaum, co-founder and chief scientific advisor. "Our goal
is to motivate users to integrate brain fitness into their everyday

   "Parents, teachers and bosses who frown upon video games will
smile upon Fit Brains," said Michael Cole, founder and CEO. "It's the
best kind of gaming that anyone can do; the kind that makes the brain
quicker, sharper, and better at reasoning and deduction."

   Players can choose to engage in Free Play, Recommended Play or
Brain Circuits (3, 7 and 30 days). Users' game performance will be
integrated into their unique user profile, which will allow them to
track progress over time in each of the brain function categories
using the site's Brain Charts. Each user profile will offer
personalized brain fitness metrics and feedback tailored to the
individual. They will even be able to earn trophies and rewards for
in-game activities through the Award System.

   The Fit Brains management team and advisory board includes
doctors, entrepreneurs, and game-industry veterans who have combined
forces with Vivity Labs to produce the highest-quality gaming
destination on the web. Fit Brains' games draw on the expertise of the
doctors on its board, as well as the growing body of research in brain
science to create gaming experiences that foster positive brain health
and function. The brain has been proven to act like a muscle in the
respect that with regular exercise and training, it can become

   For more information please visit

   About Vivity Labs

   Vivity Labs, creator of Fit Brains, is an online platform
featuring fun and engaging games, designed by neuroscience
professionals, which exercise the five key cognitive areas of the
brain. The games offer a variety of activities that help users of all
ages maximize and round-out brain skills in an entertaining fashion.
Fit Brains, launched in June 2008, is Vivity Labs' first product.

Paula Adams, 310-231-8782

Copyright Business Wire 2008
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