Glam Media Launches Glam Family, Naming Mike Meyers as VP & GM To Head New Channel...
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Glam Media Launches Glam Family, Naming Mike Meyers as VP & GM To Head New
Channel of Vertical Content Network
Former President and CEO of Sheknows.com, Top-ranked Family Web Property, to
Launch Family, Parenting, Moms and Kids Vertical
BRISBANE, Calif. and NEW YORK, June 3 /PRNewswire/ -- Glam Media
(www.GlamMedia.com), the pioneer of vertical content networks and number one
in reach for women online, today announced that former Sheknows.com President
and CEO Mike Meyers will join as VP & GM of Glam Family. The new family
vertical launches in Q3 of 2008 and will focus on all things parenting,
pregnancy and baby-related.
Glam Family is the most recent channel in the Glam Media vertical content
network, which brings together premium media content and 500+ independent
publishers to give advertisers a unique and diverse platform for brand
engagement with their target audiences. The family vertical enables Glam to
create a laser focus on content that appeals to moms and families, while
providing advertisers a targeted and safe environment to reach this audience.
"I am excited by Glam's presence in the market and by its clear momentum
as number one in reach for women on the Web," said Mike Meyers. "Glam's
decision to develop a vertical dedicated to premium family content is an
opportunity I know brand advertisers are seeking online."
As president, CEO and early partner of Sheknows.com, one comScore's
top-ranked women's and family Web properties, Meyers brings particular
expertise and entrepreneurial spirit help to build and develop Glam's own
family channel. Meyers developed and managed six owned and operated sites
under the Sheknows brand including: Sheknows.com, Pregnancyandbaby.com,
Pointsandprizes.com, Chefmom.com, Pregnancyfashion.com and Geoparent.com.
Sheknows.com was acquired by Atomic Online LLC in 2007. Prior to Sheknows.com,
Meyers held various roles in consumer magazine publishing.
"The launch of Glam's family vertical is all about focusing on topics very
important to our audience: parenting, pregnancy and baby and enabling
marketers to access this highly desirable environment," said Scott Schiller,
executive vice president of women's markets for Glam Media. "We are thrilled
to have Mike Meyers with his track record of building content for women
-- join the Glam Media team."
Glam Media's vertical network connects branded display advertisers with
the online audiences of 500+ sites in the Glam Publisher Network. Glam's
network is six channels today including Living, Entertainment, Style,
Shopping, Health & Wellness and Family. Curated from hundreds of sites in the
Glam Media Publisher Network, each channel offers a distinctive blend of
original editorial, syndicated and media partner content created by
trendsetting insiders and experts. Glam Media interfaces with a handpicked
network of publishers and managed vertical networks to provide a host of media
services such as display and video advertising, content syndication,
advertorials, search and other applications.
About Glam Media
Glam Media pioneered the vertical content network model and is the fastest
growing Top 20 Media Company in the US. With a total reach of 35 million
unique monthly visitors in the US and 64 million global uniques (comScore
Media Metrix), Glam Media provides a compelling mix of fresh, original content
created in-house on its owned & operated web sites and the carefully curated
Glam Publishing Network of more than 500 popular and influential lifestyle Web
sites, blogs and magazines. For premium national brand advertisers, Glam Media
offers an unprecedented array of reach and targeting that are singularly
attractive to both upscale and aspirational consumers. Glam Media is backed by
Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher
Jurvetson, Walden Venture Capital and Information Capital. Glam Media is based
in New York City and Brisbane, California
SOURCE Glam Media
Caroline Hacker of Glam Media, +1-650-270-2183, caroline@glammmedia.com; or
Lane Buschel of The Morris + King Company, +1-212-561-7454,
lane.buschel@morris-king.com, for Glam Media
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