'Bachelorette' Star Hooks Up With Heavy

And, Former Magazine Sales Director Finds 'All the Right Stuff' at Web's
Leading Independent Video Site

NEW YORK, June 4 /PRNewswire/ -- Heavy.com (http://www.heavy.com), the
Web's leading independent video site, today announced the hiring of Jen
Schefft and Tiffany Sparks Abbott to the newly created positions of Midwest
Sales Directors. Schefft, formerly a star of ABC's "The Bachelorette" and an
Account Supervisor for Weber Shandwick Worldwide, and Abbott, the former
Midwest Director of Sales for Stuff Magazine, will lead new revenue
opportunities via strategic sales for the online men's destination. Both will
be based out of Heavy's Chicago, Illinois, offices.
"With the addition of these very experienced and talented executives, our
Midwestern sales team is at full force," said Eric Hadley, CMO of Heavy.
"Both Jen and Tiffany bring a great deal of media know-how to the Heavy
organization and we're all very excited to watch them lift Heavy to new
levels."
"Heavy's brand really resonates with the 18-34 male demographic, a key
target for many advertisers," said Schefft. "With such strong technological
assets and a vast and extremely loyal fanbase, I'm thrilled to have the
opportunity to boost Heavy's presence with Midwestern brands."
While with Weber Shandwick Worldwide, Jen Schefft led media strategies for
Unilever, Electrolux ICON Home Appliances, Masterfoods and Oscar Mayer.
Schefft also authored, "Better Single Than Sorry: A No-Regrets Guide to Loving
Yourself and Never Settling," co-hosted E! Entertainment Television's Academy
Awards pre-show and guest co-hosted ABC's The View, twice.
"In my experiences with the magazine industry I've seen advertisers
shifting gears, moving their dollars from print to the online space," said
Abbott. "Having spent three years with Stuff Magazine, I'm thrilled to make
the move to digital media as Heavy offers the industry-leading video
monetization platform, the Husky Network, where advertisers are given 100%
share of voice without interfering with the viewers' experience."
While with Stuff Magazine, Tiffany Sparks Abbott led key advertising
partnerships with Anheuser-Busch, Procter & Gamble and Wrigley's. Prior to
her time with Stuff Magazine, Abbott served as the Midwest Director for Marie
Claire.
About Heavy
The Heavy Corporation is focused on making video valuable. The company
owns and operates Heavy.com, one of the Web's leading destinations for men
18-34, and the Heavy Men's Network, reaching over 17MM men ages 18-34 through
music, urban lifestyle, gaming and comedy. The company recently launched
Husky Media, the premier video monetization platform, which powers the Heavy
Men's Network, and is a platform for all video publishers to monetize their
video assets at premium advertising rates. Husky Media provides publishers of
all sizes the ability to easily increase the value of their video, and provide
their users with a better video viewing experience.
Husky Media allows publishers to wrap any player with high impact ad units
that provide 100% share of voice and increase inventory and video views by
over 250%. More can be seen at www.huskymedia.com.
Heavy.com is one of the web's leading video companies and the leader for
18-34 year old males, one of the most desirable demographic for marketers and
advertisers. Heavy combines its own unique original programming with those of
its users to create an environment where the audience can control and even
participate in their own personal video experience. Heavy's original
programming staples include "Over the Hills," the hit parody of MTV's The
Hills, "Flex and the City" the popular spoof of Sex and the City, "Superficial
Friends," "Kung Fu Jimmy Chow," and the Webby Award-winning "The Burly Sports
Show," as well as "Behind the Music that Sucks." Heavy's original programming
is available on Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP,
Apple iPod and Joost. Advertisers on the broadband network include Coors,
Nissan, Panasonic, Diesel, Axe, Sony and Nike.
Press Contacts:

The Morris + King Company
Lane Buschel / Chris Macowski
212-561-7454 / 212-561-7459
lane.buschel@morris-king.com
chris.macowski@morris-king.com

SOURCE The Heavy Corporation

Lane Buschel, +1-212-561-7454, lane.buschel@morris-king.com; Chris Macowski,
+1-212-561-7459, chris.macowski@morris-king.com, both of The Morris + King
Company for The Heavy Corporation