WashingtonVC Company Secures $6M in Financing from Draper Fisher Jurvetson & WPP

Thu Jun 5, 2008 6:20pm EDT

* Reuters is not responsible for the content in this press release.

Yield Software accelerates growth in combination with world class venture
capital and media firms

WASHINGTON, June 5 /PRNewswire/ -- WashingtonVC, a private equity firm
founded by social entrepreneur and author Mike Mann (http://www.mikemann.com),
announces that its portfolio company, Yield Software of San Mateo, California,
has raised $6 million in Series B funding.
    The investment was led by venture capital firm Draper Fisher Jurvetson
(http://www.dfj.com) and includes global media firm WPP (http://www.wpp.com).
    Yield Software, formed and funded by WashingtonVC
(http://www.washingtonvc.com) and Mann in early 2007, is a software company
that has developed a fully-integrated suite of automated web marketing
capabilities including search engine marketing (SEM), search engine
optimization (SEO), and landing page optimization. The solution is delivered
as "software as a service", automating, simplifying and optimizing the process
of marketing on the Internet.  It enables companies of all sizes to
efficiently expand their advertising and branding from traditional media to
the Web.
    "I am pleased to welcome Draper Fisher Jurvetson and WPP as investors and
partners," Mann said.  "I look forward to working with them to guide the
organization as it scales to serve a broader customer base. Furthermore, I
congratulate Matt Malden and the entire Yield Software team on all their hard
work in reaching this exciting milestone."
    About WashingtonVC
    WashingtonVC (http://www.washingtonvc.com), founded by serial entrepreneur
and philanthropist Mike Mann, is a private equity firm that incubates early
stage technology companies through active management and the exchange of
complementary technologies and services. Loosely modeled after the traditional
Japanese keiretsu, WashingtonVC's portfolio of companies share resources,
talent, marketing resources and technologies to deliver innovative digital
products and services. Companies currently in the portfolio include Phone.com,
Yield Software, SEO.com, DomainMarket.com, StrongTech, Aux
Interactive,Graphics.net, Dial-A-Geek, Sportsboards Online, X3O Emerging
Technologies, HappyBirthday.com, and Software.com.
    WashingtonVC and Mike Mann have deep and lasting commitments to social
responsibility as expressed by their relationships with Grassroots.org
(http://www.grassroots.org) and Make Change! Trust
SOURCE  WashingtonVC

Media Director of WashingtonVC, +1-888-221-4225, media@washingtonvc.com
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