The Green Registry - Now It's Easy Buying Green(cm)

The Green Registry: Their Mission is to Help Consumers Find
Eco-Friendly, Family-Friendly Products and Services
SCOTTSDALE, Ariz.--(Business Wire)--
The Green Registry has taken up the challenge of helping consumers
find eco-friendly products on shelves all across America. Their Green
Registry Certified Eco-Friendly Seal will soon be popping up on
everything from building materials to laundry detergent and computers
to coffee houses. But what's unique about the group is their
philosophy and focus.

"We're about families, living well and taking care of the planet;
it is truly a reasonable approach. We're anything but eco-guerrilla
extremists..." says CEO John Elef with a smile. "We all have the
responsibilities that come with day-to-day living. We go to work, we
want clean, comfortable homes and we've got to get the kids to school
on time. But, it's not reasonable to drop them off from the back of a
bicycle. A lot of what we believe may be viewed as 'out of fashion' to
some for not being eco-radical enough, but taking care of the planet
can painlessly integrate into the way real families actually function.
What's important is for each of us to start doing what we can.

"Research tells us the overwhelming majority of consumers are
clamoring for help finding eco-friendly products. That's our mission -
to help consumers easily identify products that are right for their
families and right for the planet. We're going to demystify the
process. You can read labels and ingredients all day and still have no
idea if a product is eco-friendly or not. But a product with The Green
Registry Seal on the label is one you know you can trust."

The Green Registry certification standards are designed to direct
consumers to new eco-friendly products and services, but the
management team is quick to point out that a lot of eco-friendly
products have been around for years. People tend not to think of them
as eco-friendly simply because they're familiar. Manufacturers have
become more eco-sensitive; partly from a desire to be good corporate
citizens, partly because it's good business to produce the
eco-friendly products consumers are demanding.

Expect to see The Green Registry certified eco-friendly seals on
products starting late this summer. The timing corresponds with the
launch of a very hefty national media campaign; broadcast, print and
web, all informing consumers about The Green Registry and urging
consumers to look for The Green Registry Seal when they shop.

"Responsible manufacturers," Elef believes, "should be very
interested in becoming members of The Green Registry family of
companies. Having The Green Registry Seal on their packages, in their
advertising and their point of purchase will be a tremendous advantage
to member companies and to their customers alike."

For information on becoming a Green Registry Member Company or a
website preview email: membership@TheGreenRegistry.org or call
480-483-0542.

The Green Registry, LLC
John Elef, 480-483-0542
jelef@TheGreenRegistry.org

Copyright Business Wire 2008