Steve Madden Appointed Vice President, Editorial Director of Rodale International

Fri Jun 6, 2008 8:06am EDT

* Reuters is not responsible for the content in this press release.

EMMAUS, Pa. & NEW YORK--(Business Wire)--
Rodale Inc., the authoritative source for trusted content in
health and wellness worldwide, announced today the promotion of Steve
Madden to Vice President, Editorial Director of Rodale International.
Madden is currently the Editor-in-Chief of Bicycling. In his new role,
Madden will oversee editorial for all of Rodale's international
magazines, ensuring that each title remains true to the brand while
speaking with relevance and authority to its home market. He will
report to Michelle Meyercord, Vice President and Director of Rodale
International.

   "Our robust international business is growing even faster than
anticipated, and Steve will ensure that we maintain a consistent level
of excellence across all of our publications as we continue our rapid
expansion," said Meyercord. "Steve has a demonstrated commitment to
great journalism, and we're thrilled to have him lead our
international editorial team. His digital expertise will be
particularly valuable, as we see online activities driving even more
of our overseas growth going forward."

   Madden will transition to his new role through the end of August
2008, as he brings his impressive five-year tenure as Bicycling's
Editor-in-Chief to a close this summer following the Tour de France.
He has revitalized the Bicycling brand, overseeing a complete redesign
of both the magazine and Bicycling.com. Under Madden's leadership, the
magazine has been named to Adweek's "10 Under 50" Hot List for three
years running, and the Web site has received multiple awards,
including a National Magazine Award. Madden also successfully launched
BikeTown, a global philanthropic initiative, and he will continue to
manage BikeTown's overseas programs in his new role.

   Madden has extensive international experience, including covering
five Tours de France, working with clients throughout Europe and Asia,
and bringing the BikeTown program to Africa and Afghanistan. In
addition, reporting assignments have taken him to 15 countries during
his career as a reporter, writer, and editor. Prior to joining Rodale,
Madden served as the launch editor of Outdoor Explorer and was a
senior editor at Sports Illustrated. He was also a reporter and
columnist for Fortune and the editor and publisher of Cornell
Magazine. His writing has also appeared in Time, Life, Reader's
Digest, and Child.

   Loren Mooney, currently the Executive Editor of Bicycling, will be
promoted to Editor-in-Chief, effective September 2. She will report
directly to Rodale President and CEO Steven Pleshette Murphy.

   About Rodale Inc.

   Rodale Inc. is the authoritative source for trusted content in
health, fitness, and wellness around the world, reaching more than 70
million people globally. The company publishes some of the best-known
health and wellness lifestyle magazines, including Men's Health,
Prevention, Women's Health, Runner's World, Best Life, Bicycling,
Running Times, Mountain Bike, and Organic Gardening, and is also the
largest independent book publisher in America with a collection of
international titles, including The South Beach Diet and The Abs Diet
franchises, and Al Gore's New York Times bestseller An Inconvenient
Truth. Rodale's broad range of media platforms includes magazines,
books, video, and extensive Web sites. The company is also a leader in
direct-response marketing and has more than 26 million active
customers in its database. www.rodale.com.

Rodale Inc.
Tanja Knust, 212-573-0554
Tanja.Knust@Rodale.com

Copyright Business Wire 2008
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