Xerox Turns a Deeper Shade of Green at drupa

Environmental sustainability is built into the Xerox stand, as
well as its products and services
DUSSELDORF, Germany--(Business Wire)--
Xerox Corporation (NYSE: XRX) is bringing a deeper shade of green
to its environmental sustainability efforts at drupa 2008, the world's
premier printing event. The company's sweeping initiatives include a
stand that was designed, constructed and staged in a sustainable way,
and a range of offerings to help Xerox customers go green. These
include a broad focus on products, services and applications that are
eco-friendly, and new educational materials and training sessions on
sustainability.

"At Xerox, we take a three-pronged approach to sustainability,"
said Tom Wetjen, vice president, Worldwide Graphic Communications
Industry, Xerox Corporation. "First, reducing our own environmental
footprint throughout our operations has formed the basis of the way we
have run the company for decades. Second, it's about working with
suppliers to help reduce their environmental footprint. And third, the
most compelling area is supporting our graphic communications
customers to respond to their customers' growing demand for green
printing by introducing and educating print providers to digital
opportunities."

Green stand

All three prongs are represented in the Xerox stand, beginning
with the stand itself. Xerox has enhanced its events marketing and
trade show practices with a more environmentally sensitive approach to
materials, energy usage at the exhibit and its carbon footprint in
planning and staging its participation.

The 3,500-square-meter stand was built almost exclusively from
recycled or reusable materials and components. The two-story exhibit
structure was assembled using reused steel formed beams, and the sheet
materials in the walls and displays use recycled board and sustainable
forest timber. Xerox plans to reuse a lot of the structure at future
events and to recycle most of the remaining materials, reducing waste
and environmental impact.

Energy-efficient overhead lighting and video screens use 40
percent less power and generate 60 percent less heat than more
conventional alternatives. To minimize its carbon footprint, Xerox
sourced builders, materials and products locally, and used a virtual
platform for planning and designing the stand, reducing air travel by
more than 170 flights.

Eco-friendly products

Many of the Xerox products on display at drupa are environmentally
sustainable. They include:

-- More than 80 percent by weight, of the waste generated by the
Xerox iGen3(R) 110 Digital Production Press, including
consumables (dry ink) can be returned, reused or recycled.
More than 97 percent of the components in the iGen3 press have
been designed to support multiple lifetimes and minimize
waste.

-- EA Toner is the dry ink used by many Xerox printers, and it
uses an estimated 25 percent less manufacturing energy per
pound of toner produced than conventional toner.

-- Xerox offers paper with Forest Stewardship Council
Certification, assuring it comes from forests with sustainable
management practices.

In addition, Xerox is showcasing 50 print applications using
digital and print-on-demand technologies that reduce paper usage and
storage, eliminate waste and avoid chemicals associated with
traditional printing. On display are books and manuals, collateral,
transpromo pieces and direct marketing applications.

Many other Xerox products in the stand offer green qualities such
as two-sided printing to reduce paper consumption and use of non-toxic
toners.

Sustainability guidance

At drupa, Xerox has a number of resources for educating customers
about sustainability.

In the stand, daily seminars are being conducted about "Greener
Ways of Working with You and Your Documents," and an area is dedicated
to environmental communication, showcasing key milestones in
sustainable development.

In addition, Xerox is introducing a new educational brochure, "How
Green is Your Print Shop?" offering insight, tips and techniques for
sustainable printing and communication services.

Also, the company announced a new category in its annual Printing
Innovation with Xerox Imaging (PIXI) awards recognizing
environmentally sustainable print practices.

Customer Contacts:

For more information about Xerox production systems and services,
visit http://www.xerox.com/tr/products or call 800-ASK-XEROX.

Note: See the full range of Xerox digital production technology
and services in Hall 8b / A78, May 29 - June 11 at drupa 2008, Messe
Dusseldorf, Germany. For more information about Xerox and the show,
visit http://www.xerox.com/news or http://www.xerox.com/drupa. For
open commentary and industry perspectives, visit
http://www.xerox.com/blogs or http://www.xerox.com/podcasts.

Xerox(R), iGen3(R), the Xerox wordmark and the spherical
connection symbol are trademarks of Xerox Corporation in the United
States and/or other countries.

Xerox Corporation
Neil Fagenbaum, +1-585-422-4456
neil.fagenbaum@xerox.com
or
Text 100 for Xerox
Fiona Doherty, +1-212-871-3927
fionad@text100.com

Copyright Business Wire 2008