HP Technology Helps DreamWorks Animation's Summer Feature Kung Fu Panda Soar to New...

HP Technology Helps DreamWorks Animation's Summer Feature Kung Fu Panda Soar to New Creative Heights

PALO ALTO, Calif.--(Business Wire)--
Moviegoers worldwide are sure to be delighted by the breakthrough
animation achieved through the combination of HP (NYSE:HPQ) technology
and DreamWorks Animation's creativity as DreamWorks Animation SKG
Inc.'s (NYSE:DWA) highly anticipated summer movie, Kung Fu Panda, hits
theaters today.

HP also partnered with DreamWorks Animation, Nickelodeon and
McDonald's to bring Kung Fu Panda to life outside the movie theater in
fun, interactive ways, including an HP "The Computer Is Personal
Again" TV spot featuring Po the Panda, downloadable activities and
crafts, and a choreographed "The Panda" dance that the whole family
can learn.

"We've been working with HP for years to develop and implement
technology that enhances our creativity," said Jeffrey Katzenberg,
chief executive officer and director, DreamWorks Animation. "With the
help of HP technology, our animators are now creating movies that were
simply impossible to make even last year."

The technology and marketing behind the film is the latest example
of the ongoing collaboration between HP and DreamWorks Animation that
continuously delivers "the next big thing" in the media and
entertainment industry. More information on HP and Kung Fu Panda is
available at http://hp.com/kungfupanda.

"HP has always been committed to bringing innovations to market
that help all types of customers unleash their creative genius,
whether they are high-profile studios or everyday people," said Satjiv
S. Chahil, senior vice president, Global Marketing, Personal Systems
Group, HP. "By partnering with other leading consumer brands like
McDonald's and Nickelodeon to tell the story of Kung Fu Panda, we can
bring DreamWorks Animation's creativity to life."

HP technology behind the scenes

HP has helped DreamWorks Animation create groundbreaking animation
features from Shrek to Bee Movie. For this latest project, HP
technology helped animators solve artistic challenges to bring the
story of Po the Panda to life. Audiences will see a wide variety of
deeply intricate, organic environments that only exist because of the
unprecedented power of HP workstations with multi-core processors.

HP technology allowed DreamWorks Animation to utilize the largest
number of moving cameras on any of its films to date. With 400 HP
workstations and the largest and most powerful render farm ever used -
also powered by HP technology - DreamWorks Animation was able to take
creative elements in Kung Fu Panda to new heights. In fact, the film
required more than 24 million render hours - four times as many as
Shrek.

Kung Fu Panda outside the theater

HP's latest commercial featuring Po the Panda is currently airing
in the United States.

Nickelodeon, along with HP and DreamWorks Animation, created "The
Panda" dance so kids and parents can learn to dance like the
characters in the film. HP also created a wide variety of fun,
downloadable projects and crafts, including 3-D characters,
customizable backpack tags and puzzles.

A how-to video with step-by-step instructions to help learn the
dance, along with various printable projects are featured on HP's Kung
Fu Panda website, Nickelodeon's website and McDonald's website. The
video also is being featured at local McDonald's restaurants and Best
Buy and Circuit City retailers.

"The Panda" dance additionally will be featured for the month of
June on McDonald's Global Happy Meals website and Kung Fu Panda will
be on McDonald's tray liners.

On Nickelodeon's kid-friendly website, kids can create a
personalized, mash-up Kung Fu Panda video that incorporates music and
video, which they can share with their friends and family or post to
the Kung Fu Panda Great Wall, where others can vote on their
favorites.

In addition to the web experience, HP has created an HP/Kung Fu
Panda Activity CD. More than 1 million discs will be distributed in
retail outlets, as a gift with purchase and at a variety of consumer
events. Scholastic will be distributing 100,000 educational kits to
teachers across the United States and Canada. These kits will include
teacher activities to help children learn about Asian culture, a "The
Panda" dance how-to video, and special Kung Fu Panda ring tones and
screensavers.

About HP

HP focuses on simplifying technology experiences for all of its
customers - from individual consumers to the largest businesses. With
a portfolio that spans printing, personal computing, software,
services and IT infrastructure, HP is among the world's largest IT
companies, with revenue totaling $110.4 billion for the four fiscal
quarters ended April 30, 2008. More information about HP is available
at www.hp.com.

Note to editors: More news from HP, including links to RSS feeds,
is available at www.hp.com/hpinfo/newsroom/.

(C) 2008 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. HP shall not be
liable for technical or editorial errors or omissions contained
herein.

HP
Jim Christensen, +1 408-447-1678
jim.christensen@hp.com
or
Edelman for HP
Katie Scrivano, +1 312-240-3393
kscrivano@edelman.com
or
HP Media Hotline
+1 866-266-7272
pr@hp.com
www.hp.com/go/newsroom

Copyright Business Wire 2008