2K Sports Announces Superstar Kevin Garnett of the Boston Celtics as Cover Athlete...

2K Sports Announces Superstar Kevin Garnett of the Boston Celtics as Cover Athlete for NBA(R) 2K9

The most popular and top-rated basketball game seven years in a
row* gets even better this year
NEW YORK--(Business Wire)--
2K Sports, the sports publishing label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO), today announced that 11-time NBA
All-Star and 2008 Defensive Player of the Year Kevin Garnett of the
Boston Celtics will be featured as the cover athlete and spokesman for
this year's most highly anticipated basketball video game, NBA 2K9.
After leading the Boston Celtics to the greatest single-season
turnaround in NBA franchise history, Garnett will lend his unmatched
passion and on-court intensity to provide dedicated fans with the most
fun and riveting basketball simulation experience available.

"NBA 2K is where it's AT! End of story," said Garnett, who is
currently playing in the NBA Finals against the Los Angeles Lakers.
"It's the game I play, the game my friends play, and the game anyone
in the league serious about videogames plays. NBA 2K is the real deal,
and until 2K Sports finds a way to plant an elbow in your chest, it's
the closest thing to actually being there on the court. I can't tell
you how pumped I am to be on the cover of NBA 2K9 - it's a real honor.
Now watch out! Because this fall 2K Sports and I are going to deliver
the best basketball video game out there, period."

Garnett was drafted out of high school in 1995 from Farragut
Academy (IL) and has redefined the forward position as one of the most
talented and versatile players in NBA history. Known to fans by
nicknames such as "The Kid", "The Big Ticket", or "KG", Garnett is the
only player in NBA history to average at least 20 points, ten
rebounds, and five assists per game for six consecutive seasons. He
has also been voted MVP (2003-04); named to 11 All-Star teams, nine
All-NBA Teams and nine NBA All-Defensive Teams; and, this past season,
named NBA Defensive Player of the Year.

"Kevin Garnett is one of the most popular and skilled players in
the NBA today, and he represents everything we love about basketball.
He's a charismatic leader who is truly passionate about the game, and
plays his heart out every time he steps on the court," said Christoph
Hartmann, president of 2K. "With KG's ongoing support and invaluable
input during the development process of NBA 2K9, dedicated 2K Sports
fans will be treated to a host of exciting new gameplay features and
upgrades this year for an even deeper and more realistic basketball
experience than ever before."

Developed by 2K Sports' Visual Concepts studio, NBA 2K9 is not yet
rated by the ESRB and will be available this fall for Xbox 360(R)
video game and entertainment system from Microsoft, PLAYSTATION(R)3
computer entertainment system, and PlayStation(R)2 computer
entertainment system. For more information, please visit
www.2ksports.com.

*The NBA 2K series developed by Visual Concepts outranked
competitors based on GameRankings.com average scores of 2001-2007 NBA
video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software,
Inc., is a global developer, marketer, distributor and publisher of
interactive entertainment software games for the PC, PLAYSTATION(R)3
and PlayStation(R)2 computer entertainment systems, PSP(R)
(PlayStation(R)Portable) system, Xbox 360(R) and Xbox(R) video game
and entertainment systems from Microsoft, Wii(TM), Nintendo DS(TM),
Nintendo GameCube(TM) and Game Boy(R) Advance. The Company publishes
and develops products through its wholly owned labels Rockstar Games,
2K Games, 2K Sports and 2K Play, and distributes software, hardware
and accessories in North America through its Jack of All Games
subsidiary. Take-Two's common stock is publicly traded on NASDAQ under
the symbol TTWO. For more corporate and product information please
visit our website at www.take2games.com.

NBA

The NBA and individual NBA member team identifications used on or
in this product are trademarks, copyrighted designs and other forms of
intellectual property of NBA Properties, Inc. and the respective NBA
member teams and may not be used, in whole or in part, without the
prior written consent of NBA Properties, Inc.(C) 2008 NBA Properties,
Inc. All rights reserved.

All trademarks and copyrights contained herein are the property of
their respective holders.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are
trademarks of the Microsoft group of companies.

"PlayStation", "PLAYSTATION" and "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc.

Important Legal Information

In connection with the tender offer commenced by Electronic Arts
Inc., the Company has filed with the Securities Exchange Commission a
Solicitation/Recommendation Statement on Schedule 14D-9. The Company's
stockholders should read carefully the Solicitation/Recommendation
Statement on Schedule 14D-9 (including any amendments or supplements
thereto) prior to making any decisions with respect to Electronic
Arts' tender offer because it contains important information. Free
copies of the Solicitation/Recommendation Statement on Schedule 14D-9
and the related amendments or supplements thereto that the Company has
filed with the SEC are available at the SEC's website at www.sec.gov.
This communication does not constitute an offer to sell or invitation
to purchase any securities or the solicitation of an offer to buy any
securities, pursuant to Electronic Arts' tender offer or otherwise.

This press release may contain forward-looking statements made in
reliance upon the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended. The statements contained herein
which are not historical facts are considered forward-looking
statements under federal securities laws. Such forward-looking
statements are based on the beliefs of our management as well as
assumptions made by and information currently available to them. The
Company has no obligation to update such forward-looking statements.
Actual results may vary significantly from these forward-looking
statements based on a variety of factors. These risks and
uncertainties include the matters relating to the Special Committee's
investigation of the Company's stock option grants and the restatement
of our consolidated financial statements. The investigation and
conclusions of the Special Committee may result in claims and
proceedings relating to such matters, including previously disclosed
shareholder and derivative litigation and actions by the Securities
and Exchange Commission and/or other governmental agencies and
negative tax or other implications for the Company resulting from any
accounting adjustments or other factors. Further risks and
uncertainties associated with Electronic Arts' tender offer to acquire
the Company's outstanding shares are as follows: the risk that key
employees may pursue other employment opportunities due to concerns as
to their employment security with the Company; the risk that the
acquisition proposal will make it more difficult for the Company to
execute its strategic plan and pursue other strategic opportunities;
the risk that the future trading price of our common stock is likely
to be volatile and could be subject to wide price fluctuations; and
the risk that stockholder litigation in connection with Electronic
Arts' tender offer, or otherwise, may result in significant costs of
defense, indemnification and liability. Other important factors are
described in the Company's Annual Report on Form 10-K for the fiscal
year ended October 31, 2007, in the section entitled "Risk Factors,"
as updated in the Company's Quarterly Report on Form 10-Q for the
fiscal quarter ended January 31, 2008, in the section entitled "Risk
Factors." All forward-looking statements are qualified by these
cautionary statements and are made only as of the date they are made.

2K Sports
Bryan Lam, 415-507-7677
bryan.lam@2ksports.com
or
Access Communications for 2K Sports
Katie Pagliara, 917-522-3531
kpagliara@accesspr.com
or
Take-Two Interactive Software, Inc.
Meg Maise, 646-536-2932
(Corporate Press/Investor Relations)
meg.maise@take2games.com

Copyright Business Wire 2008