SocialMedia Networks to Speak on Three Panels at Graphing Social Patterns East

Co-Founder and VP Consumer Products, David Gentzel, VP of Marketing and
Business Development, Eddie Smith, and Developer Relations Manager, Nick
Gonzalez

WASHINGTON, June 6 /PRNewswire/ -- SocialMedia Networks announced today
that Co-Founder and VP Consumer Products, David Gentzel, VP of Marketing and
Business Development, Eddie Smith, and Developer Relations Manager, Nick
Gonzalez, have all been asked to be panelists at the Graphing Social Patterns
East Conference next week in Washington, D.C. The conference focuses on
bringing together both business executives and technical developers who want
to learn more about the evolving social media environment, and how to reach
online communities using new and established social networking platforms and
applications.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080429/AQTU109LOGO)
Kicking off the conference is a special three hour tutorial. The "Intro
to Facebook and Bebo Application Development" workshop will provide an
introductory technical overview of the Facebook & Bebo platforms. As a top
Facebook application developer and creator of several popular applications
with more than one million users, Mr. Gentzel will walk through the
development of a basic social application. Attendees will learn how to create
an application outline, app invitations & notifications, profile box, canvas
pages, news feed messages, and how to get list in application directories.
Additional demonstrations & examples will be provided by top Facebook & Bebo
app developers. The workshop will be held from Monday, June 9 from 9:00 a.m.
to noon in Regency F.
As consumers spend more and more of their time on social networks and less
viewing traditional media outlets, it is becoming imperative for advertisers
to leverage the channel and make social media a part of their marketing mix.
Mr. Smith will participate on the panel, "Where Social Gets Down to Business:
Advertising vs. Appvertising" and discuss how traditional advertising works on
social networks. Sharing what products and techniques are required to develop
a viral marketing campaign, attendees will learn how to use social networks,
social advertising and social applications to reach hundreds of millions of
today's online users. Mr. Smith's panel is on Tuesday, June 10th from 11:20
a.m. to noon in Regency E.
Providing a more technical perspective, Mr. Gonzalez will speak on the
panel, "Show Me the Monetization: Turning Apps into Dollars". Brands have the
opportunity to reach coveted demographics -- young, savvy consumers who tend
to shun conventional advertising outlets -- in ways that resonate with their
specific interests and values. Once an application goes viral and users are
engaging with it, brands still need to see results. In this session, Mr.
Gonzalez will share how to effectively monetize applications or widgets
through social media advertising for a positive ROI. His panel is on
Wednesday, June 11th from 4:10 p.m. to 4:50 p.m. in Regency E.
About the Speakers:
David Genzel is Co-Founder and VP of Consumer Products at SocialMedia
Networks. He is also a top Facebook app developer and the creator of several
apps with more than one million users, including Happy Hour and Food Fight.
According to David, "I make viral apps."
Eddie Smith is the Vice President of Marketing and Business Development at
SocialMedia Networks. Prior to SocialMedia Networks, Eddie was the vice
president of digital marketing at WebTrends. He has significant expertise
marketing and selling into Internet Retailer Top 100 advertisers along with
the world's largest digital advertising agencies. Previously, he headed up
business development with NexTag and help management positions with USADATA,
DoubleClick and Reuters Marketing Information.
Nick Gonzalez runs Developer Relations for the social ad network
SocialMedia Networks. SocialMedia Networks helps advertisers reach social
networking users, and helps developers monetize their applications on social
networks.
Prior to SocialMedia, Nick was the second employee and analyst/writer for
TechCrunch.com, the largest blog reporting on the rapidly evolving internet
industry. He also writes from time to time on his personal blog
RunningWithFoxes.com, consults for startups, and is a regular speaker on
social media at events and companies.
About SocialMedia Advertising Network:
SocialMedia Networks enables developers of social media applications to
monetize their traffic by providing marketers with the ability to advertise
within applications. The company had created the SocialMedia Advertising
Platform, which currently delivers over 3B ads per month on over 5,000
applications running within Facebook, Bebo, Hi5 and MySpace. SocialMedia
Networks has learned what developers and advertisers need first-hand, having
internally produced hit Facebook applications such as FoodFight (throw virtual
food at your online friends) and Happy Hour (send that friend a virtual
cocktail), which have been installed by over 10 million consumers. SocialMedia
Networks is based in Palo Alto and San Francisco, CA, with a seasoned
leadership team that has been building businesses in the online advertising
space for the past 10 years. Interested in joining the conversation? Please
visit: http://www.socialmedia.com/
SOURCE SocialMedia Advertising Network

Hollis Guerra of blast! PR, +1-919-833-9975 ext. 14, hollis@blastpr.com, for
SocialMedia Networks