NueLife(TM) Journal and NueLife.com, Dedicated to Providing Consumers 55+ With Credible...

NueLife(TM) Journal and NueLife.com, Dedicated to Providing Consumers 55+ With
Credible Health Information, Services and Tools, Launch
The American System for Advancing Senior Health (ASASH(TM)) Creates NueLife
Brand to Empower Seniors to Live Healthier, More Fulfilling Lives

DOYLESTOWN, Pa., June 6 /PRNewswire/ -- The American System for Advancing
Senior Health (ASASH(TM)), the first health information and consumer services
company dedicated solely to improving the health and well-being of consumers
over the age of 55, announced today the launch of NueLife(TM) Journal and
NueLife.com (www.nuelife.com). David Dierk, president of ASASH, made the
announcement.
In cooperation with the University of the Sciences in Philadelphia and an
advisory board of senior health experts from a broad range of backgrounds,
including Dr. Mark Beers, MD, NueLife (in Greek numerals, "Nu" = 50 and "E" =
5) Journal and NueLife.com will provide America's seniors with a unique suite
of accurate, actionable health information, services and tools designed to
empower them to live healthier, more fulfilling lives.
"A 2008 report from the Institute of Medicine of the National Academies
(IOM) forewarns of a looming crisis among the nation's rapidly growing senior
population and the current U.S. healthcare system," said Dierk. "The report
emphatically states that new solutions must be provided for senior patients
and the clinicians who care for them, and our own recent Senior Health Index
by ASASH(TM) tells us that consumers want those solutions. ASASH is the first
system to provide the solutions that the IOM stipulates, with NueLife consumer
and professional products and services designed to help employers, health
plans, healthcare professionals and consumers reduce human suffering and
control the costs associated with this critical issue."
NueLife.com, the nation's first Web site dedicated solely to senior
health, launches today, following the release of the site in beta earlier this
spring. The dynamic Web site provides customizable resources for the unique
health and wellness needs of America's seniors. All of the content is
clinically reviewed and organized specifically with seniors in mind.
NueLife.com offers the tools and guidance seniors need to take charge of
their wellness, research and manage health conditions, earn money-saving
coupons, and connect with others in a like-minded online community. The site
also features blogs, including one hosted by Lisa Welford, RPh, former
pharmacy director for Blue Cross Blue Shield of Michigan. The My NueLife
personal page allows seniors to customize, update, and store, at their own
pace, their personal health information in one easy-to-use, organized
location. In the NueLife Tips and Tools section, seniors can access thousands
of useful tips and actionable tools to keep them on the cutting edge of health
information. Those tips can be kept on their personal My NueLife page,
printed, or emailed and shared with a friend, family member, caregiver or
doctor.
NueLife Journal will be published six times per year and distributed in
physicians' waiting rooms and through managed care organizations to their
members, starting in late summer 2008. The energetic, upbeat journal will be
devoted to bringing America's seniors relevant and intriguing information to
help them live their lives to the fullest.
NueLife Journal will offer clear, easy-to-use, expert information on a
wide array of topics, including management and prevention of senior-specific
diseases, good nutrition, fitness, Medicare tips and more. Cindi Caciolo,
former editor-in-chief of Prevention magazine's special interest publications,
serves as managing editor of NueLife consumer initiatives.
In addition to launching the journal and Web site, ASASH is currently
developing NueLife On Location, interactive educational seminars led by
healthcare professionals at senior centers, hospitals and other community
venues nationwide. The series, which will be presented free-of-charge, will be
designed to engage seniors on important health issues.
About ASASH
The American System for Advancing Senior Health (ASASH(TM))
(www.asash.net) will empower seniors to live healthier, more fulfilling lives
by providing them with credible health information and services across a
variety of formats. Backed by senior health experts from a range of
backgrounds, ASASH is designed to help the 66 million Americans in the 55-and-
older demographic and their healthcare professionals confidently navigate the
complexity of the senior healthcare system. As a result, ASASH will provide
seniors and their healthcare professionals with customized, accurate and
actionable health information under the brand name "NueLife" (in Greek
numerals, "Nu" = 50 and "E" = 5). NueLife initiatives will include NueLife
Journal for consumers, NueLife.com (www.nuelife.com) for seniors,
NueLifePro.com (www.nuelifepro.com) for senior health professionals, and the
annual Advancing Senior Health Conference(TM) for health plan providers and
senior health professionals. The System also includes the professional
journals Assisted Living Consult and Medicare Patient Management and
community-based educational seminars for consumers, known as "NueLife On
Location," which are currently being developed.
CONTACT:
Jeff Vaughan
VONCOM
610-533-4264
jv@voncom.com

SOURCE American System for Advancing Senior Health

Jeff Vaughan of VONCOM, +1-610-533-4264, jv@voncom.com