Ketchum and Clients Continue Winning Tradition
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Ketchum's Public Relations Work Receives Five 2008 Silver Anvils
NEW YORK, June 6 /PRNewswire/ -- Last evening, Ketchum, a leading global
public relations agency, and its clients were honored with five Silver Anvil
Awards and two Awards of Excellence at the annual Public Relations Society of
America (PRSA) ceremony, which recognizes the best in strategic public
relations planning and execution.
Through the years, Ketchum has won a total of 107 Silver Anvil Awards --
more than any other public relations agency. Since the Silver Anvils were
introduced in 1946, they have come to represent the highest standards of a
complete public relations program encompassing research, planning, execution
and evaluation.
"We are honored to be recognized for the work that Ketchum has done in
partnership with our clients," said Raymond L. Kotcher, Ketchum senior partner
and chief executive officer. "The Silver Anvil is one of the most prized and
respected distinctions in this industry. We are grateful to our clients for
their collaboration and the trust that they place with Ketchum and our people.
It engenders this potent, strategic, creative and measurable award-winning
work." This year's winners include:
Silver Anvil Award Winners
Delta Air Lines
Public Affairs: Business
"Saying 'No!' to US Airways' Hostile Takeover Bid: The Campaign to 'Keep
Delta My Delta'"
Ketchum Public Affairs
Eastman Kodak Company
Events and Observances: Business Products
"'Live from New York!' Kodak Revolutionizes the Inkjet Industry"
Global Brand Marketing and Technology Practices, Ketchum Entertainment
Marketing, Global Media Network, Creative Network
Eastman Kodak Company
Global Communications
"ThINK . . . Before You Ink! Kodak Revolutionizes the Inkjet Industry"
Global Brand Marketing and Technology Practices, Ketchum Entertainment
Marketing, Global Media Network, Creative Network
California Strawberry Commission
Marketing Business-to-Business: Products
"Building Strawberry Innovators One Chef at a Time"
Ketchum West Food & Nutrition Practice
Frito-Lay
Reputation/Brand Management: Business - Companies with Sales Over $10
Billion
"From Junk Food to Good Food: Building Advocates to Change the Perception
of Frito-Lay Snacks"
New York Brand Marketing Practice and Zocalo Group
Awards of Excellence
Eastman Kodak Company
Marketing Consumer Products: Technology
"ThINK . . . Before You Ink! Kodak Revolutionizes the Inkjet Industry"
Global Brand Marketing and Technology Practices, Global Media Network,
Creative Network
Toshiba America Medical Systems Inc.
Marketing Business-to-Business: Products
"Toshiba's Aquilion ONE Launch: Revolutionizing Healthcare in a Single
Rotation"
Ketchum West Corporate Practice
Ketchum's dedication to producing the highest quality work for its clients
has resulted in a noteworthy roster of award wins for the year. The agency's
commitment to developing and executing innovative and strategic communications
programs also has been recognized in 2008 at the PRWeek (U.S.) Awards, where
Ketchum and its clients took home two awards and five honorable mentions,
including one for Large PR Agency of the Year. In addition, Ketchum was
honored by the Holmes Group at the Superior Achievement in Branding and
Reputation (SABRE) Awards, where the agency and its clients won nine SABREs,
including a Platinum SABRE for PR Program of the Year. Also in 2008, Ketchum
has received three Silver ADDY Awards, two Effie Awards and one Hermes
Creative Award.
About Ketchum
A communications innovator, Ketchum ranks among the largest global public
relations agencies, operating in more than 50 countries. With five global
practices -- Brand Marketing, Corporate, Healthcare, Food and Nutrition, and
Technology -- and specialty areas that include Concentric Communications
(experiential marketing, events and meetings), Ketchum Entertainment
Marketing, Ketchum Global Research, Ketchum Sports Network, MMG (clinical
trial recruitment), Stromberg Consulting (change management and workplace
communications) and The Washington Group (lobbying and government relations),
Ketchum leverages its marketing and corporate communications expertise to
build brands and reputations for clients. For more information on Ketchum, a
unit of Omnicom Group Inc. (NYSE: OMC), visit http://www.ketchum.com.
SOURCE Ketchum
Allison Slotnick of Ketchum, +1-646-935-4068, allison.slotnick@ketchum.com
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