Research and Markets: This Report Lists Key IT Spending Decision Makers Which Enables...

Research and Markets: This Report Lists Key IT Spending Decision Makers Which Enables The Salesperson To Directly Contact The Key Executives Within Porsche

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c94071) has announced the
addition of "Porsche - IT Sales Opportunities -- 2008" to their
offering.

Porsche Automobil Holding SE (Porsche), formerly Dr. Ing. h.c. F.
Porsche AG, is a German car manufacturer. The company's core products
are sports cars and all-terrain vehicles. The Porsche sports car range
includes the Boxster, the Cayman and the 911. The Boxster and the
Boxster S are contemporary reinterpretations of the company's original
roadsters, the 356/1 and the 550 Spyder. There are several varieties
of the 911, representing the model's continuous evolution. The
company's all-terrain models, Cayenne, Cayenne S, Cayenne Turbo and
Cayenne Turbo S are balanced, four-wheel drive vehicles for on-road
and off-road use. Porsche AG also offers financing services, spare
parts and accessories for new and classic models, as well as an
approved used car service.

Industry trends and drivers have a direct or indirect affect on IT
spending of all companies operating within an industry. For example --
increase in sourcing from low cost countries might influence Porsche
to relook at their supply chains, resulting in selling opportunities
for SCM solutions, collaboration tools etc. Thus, we can conclude that
industry spending on any particular IT product or service is an
important indicator of the criticality of that product or service for
the industry. Based on the IT spend information available in
'TechNavio', we have computed a 'criticality score' for various IT
products and services, for Porsche

Various company level developments and events are important
indicators of selling opportunities and drive the sales of IT products
and services. For example -- an acquisition by Porsche might result in
opportunities for IT migration and integration services. By tracking
these sales drivers (using 'TechNavio'), we have arrived at a demand
score for each product and service.

Through an in-depth analysis of industry trends and drivers and
company level developments and events, we have made the 'IT Selling
Opportunities Map' for hardware, software and IT services for Porsche.
These maps have been divided into four zones representing Level I,
Level II and Level III opportunity areas. Level I opportunity areas
have the highest scores and hence, there is a high probability that
Porsche will buy these products and services. Level II opportunity
areas have lower scores and hence, lower probability to sell to
Porsche Level III opportunities have the lowest scores and hence,
unlikely to sell to Porsche.

The report is meant for IT vendors and intends to help them
identify selling opportunities within the company. Furthermore, the
identified sales drivers can be used to penetrate these accounts or
increase current share of the customer's wallet. Also, the report
lists key IT spending decision makers, which enables the salesperson
to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a
market intelligence platform for the IT industry. It builds on the
intelligence available within TechNavio, and leverages on the custom
research experience of the 'Technology Navigators'. TechNavio is built
on years of experience of Infiniti Research in deep dive custom
research and consulting for over 30 Fortune 500 companies and numerous
large and mid-sized companies.

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Contents:

1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters

2. IT Spending & Deployments

3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services

4. Sales Drivers
4.1 Being Environmental Friendly
4.2 Capacity Expansion
4.3 Currency & Forex Management
4.4 Employee Productivity & Compensation Management
4.5 Expanding Research & Development Activities
4.6 Improving Customer Service
4.7 Information & Knowledge Management
4.8 Intellectual Property Management
4.9 Introducing New Products
4.10 Mergers & Acquisitions
4.11 Sales Force Expansion
4.12 Understanding Customer needs

5. Conclusion

Appendix A: Key IT Decision Makers
Austria
Germany
United States
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score

Other Reports in This Series

List of Exhibits
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For more information visit
http://www.researchandmarkets.com/reports/c94071

Research and Markets
Laura Wood, Senior Manager, press@researchandmarkets.com
Fax: +353 1 4100 980

Copyright Business Wire 2008