Research and Markets: Mazda Motor Corporation IT Sales Opportunities 2008 Is Meant...

Research and Markets: Mazda Motor Corporation IT Sales Opportunities 2008 Is Meant For IT Vendors And Intends To Help Them Identify Selling Opportunities Within The Company

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c94069) has announced the
addition of "Mazda Motor Corporation - IT Sales Opportunities - 2008"
to their offering.

Headquartered at Hiroshima, Mazda Motor Corporation (Mazda) is
engaged in the manufacture and distribution of automobiles, together
with 58 subsidiaries and 13 associated companies. The company offers
sports utility vehicles (SUVs), mini vans, compact vehicles, sports
cars, light cars, commercial vehicles, welfare vehicles and special
edition automobiles, as well as automobile accessories, including car
navigation systems, automobile audio systems, electronic toll
collection systems, security products, driving support products and
child seats, among others. The company distributes its products to
both domestic and overseas markets.

Industry trends and drivers have a direct or indirect affect on IT
spending of all companies operating within an industry. For example -
increase in sourcing from low cost countries might influence Mazda to
relook at their supply chains, resulting in selling opportunities for
SCM solutions, collaboration tools etc. Thus, we can conclude that
industry spending on any particular IT product or service is an
important indicator of the criticality of that product or service for
the industry. Based on the IT spend information available in
'TechNavio', we have computed a 'criticality score' for various IT
products and services, for Mazda.

Various company level developments and events are important
indicators of selling opportunities and drive the sales of IT products
and services. For example - an acquisition by Mazda might result in
opportunities for IT migration and integration services. By tracking
these sales drivers (using 'TechNavio'), we have arrived at a demand
score for each product and service.

Through an in-depth analysis of industry trends and drivers and
company level developments and events, we have made the 'IT Selling
Opportunities Map' for hardware, software and IT services for Mazda.
These maps have been divided into four zones representing Level I,
Level II and Level III opportunity areas. Level I opportunity areas
have the highest scores and hence, there is a high probability that
Mazda will buy these products and services. Level II opportunity areas
have lower scores and hence, lower probability to sell to Mazda Level
III opportunities have the lowest scores and hence, unlikely to sell
to Mazda.

The report is meant for IT vendors and intends to help them
identify selling opportunities within the company. Furthermore, the
identified sales drivers can be used to penetrate these accounts or
increase current share of the customer's wallet. Also, the report
lists key IT spending decision makers, which enables the salesperson
to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a
market intelligence platform for the IT industry. It builds on the
intelligence available within TechNavio, and leverages on the custom
research experience of the 'Technology Navigators'. TechNavio

Contents:

1. Company Overview

1.1 Business Overview

1.2 Key Figures

1.3 Corporate Headquarters

2. IT Spending & Deployments

3. IT Sales Opportunities

3.1 IT Sales Opportunities - Software

3.2 IT Sales Opportunities - Hardware

3.3 IT Sales Opportunities - Services

4. Sales Drivers

4.1 Being Environmental Friendly

4.2 Capacity Expansion

4.3 Collaboration & Partnership

4.4 Cost Cutting & Operational Efficiency

4.5 Geographical Expansion

4.6 Introducing New Products

4.7 Maintaining Quality Standards

4.8 Offshoring & Outsourcing

4.9 Online Sales & Marketing

4.10 Undertaking New Sales & Marketing Initiative

5. Conclusion

Appendix A: Key IT Decision Makers

Japan

Appendix B: Definitions

B.1 Software

B.2 Hardware

B.3 Services

Appendix C: Methodology

C.1 Evaluating Criticality Score

C.2 Evaluating Demand Score

Other Reports in This Series

List of Exhibits

For more information visit
http://www.researchandmarkets.com/reports/c94069

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353-1-4100-980

Copyright Business Wire 2008