IPextreme Names Semiconductor Industry Veteran Rick Tomihiro as Vice President of...

IPextreme Names Semiconductor Industry Veteran Rick Tomihiro as Vice President of Marketing

CAMPBELL, Calif.--(Business Wire)--
IPextreme(R) Inc., the company bringing famous IP (intellectual
property) to system-on-chip (SoC) designers worldwide, today announced
that it has named Rick Tomihiro as vice president of marketing,
reporting directly to CEO and president Warren Savage. In his new
position, he will be responsible for all corporate, technology and
product marketing strategies.

"In the last 12 years, Rick has led semiconductor IP marketing
teams for companies such as Synopsys, IPCore and Mentor Graphics,"
said Warren Savage. "His wealth of experience and depth of knowledge
will be invaluable as we continue to grow IPextreme."

Mr. Tomihiro brings nearly 30 years of semiconductor design,
product and strategic marketing expertise to IPextreme, including
extensive experience working with companies in the Asia Pacific
region. Immediately prior to joining IPextreme, he was director of
marketing at Mentor Graphics Corp., with responsibility for all
marketing and business development activities for Mentor Graphics'
Semiconductor IP Division. Before that, he was vice president of
marketing and U.S. sales at design services company IPCore
Technologies, having previously served for more than eight years as
senior director of marketing in the Semiconductor IP Group at
Synopsys, Inc. Mr. Tomihiro has also been director of marketing at
NexGen Technologies, Inc., and marketing manager at Chips and
Technologies, Inc.

Before entering the marketing field, Mr. Tomihiro held a number of
design engineering positions, including that of engineering manager at
Chips and Technologies, senior design engineer at Tandem Computers,
Inc., and design engineer at STC Computer Research. He holds a B.S. in
electrical engineering from San Jose State University.

"I am very excited to join the IPextreme management team. I have
been marketing and selling IP for the past 12 years and I believe that
IPextreme's unique business of packaging, validating, delivering and
supporting industry standard, production-proven semiconductor
intellectual property (SIP) from the world's largest integrated device
manufacturers (IDMs) provides a huge value to SoC designers and will
enable IPextreme to rapidly grow and succeed in the very competitive
SIP market."

About IPextreme Inc.

IPextreme packages, delivers and supports famous IP (intellectual
property) designed by large semiconductor companies and used by
system-on-chip (SoC) designers worldwide. These production-proven IP
products serve both broad horizontal markets and specific verticals
such as consumer and automotive, and are provided in a
process-independent and EDA-neutral format for easy use by the widest
range of customers. With a decade of experience in developing,
packaging, licensing and supporting IP, IPextreme offers a complete
business solution that allows semiconductor companies to strategically
leverage their internal IP portfolio and expand overall revenue. The
company has offices in Campbell, California; Munich, Germany; and
Tokyo, Japan, with representatives in India, Israel, Korea and Taiwan.
For additional information, please visit www.ip-extreme.com

IPextreme and Core Store are registered trademarks of IPextreme
Inc.

All other product or service names are the property of their
respective owners. All rights reserved.

Note to editors:

A digital photo of Rick Tomihiro is available upon request.

Contacts for IPextreme:
IPextreme Inc.
Karen Crannell, 408-540-0096
Karen.crannell@ip-extreme.com
or
Europe:
Bley PR
Annette Bley, +44 (0) 20 7482 4800
Annette@annettebleypr.com
or
North America:
Cayenne Communication
Linda Marchant, 919-451-0776
linda.marchant@cayennecom.com

Copyright Business Wire 2008