Stonyfield Farm CE-Yo Takes Care of Business While Saving the Planet

First book by Gary Hirshberg explains how businesses can be green and
profitable

LONDONDERRY, N.H., June 6 /PRNewswire/ -- It's a strange argument:
business, which can be blamed for most of the calamities facing Mother Earth,
can save the planet.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080606/NEF047 )
Stranger still that making the statement is a committed environmentalist
... who happens to be a successful businessman.
The first book by organic pioneer Gary Hirshberg, Stonyfield Farm
President and CE-Yo, "Stirring it Up: How to Make Money and Save the Planet"
(Hyperion) is sure to get the corporate world and the public at large talking
about how going green can mean making green.
"I think the health of future generations is a good enough reason for
businesses to take care of the planet," says Hirshberg, "but even a
businessperson who doesn't share this perspective can embrace green business
practices simply because they're more profitable."
Stonyfield Farm, the world's largest organic yogurt maker, is a case in
point.
"When we started Stonyfield back in 1983 with seven cows and a leaky barn
in rural New Hampshire, one of our goals was to demonstrate that an
environmentally responsible business could also be profitable. We've long
since proven this case, and Stirring it Up explains how we did it."
Hirshberg agrees that Stirring it Up is not a business book per se. "Yes,
it is written for businesspeople, but also for consumers and activists and
others, to help inspire all of us to encourage businesses to do the right
thing when it comes to our planet."
To learn more about Stirring it Up, and where it is available, visit
www.stonyfield.com/stirringitup.
About Stonyfield Farm
Stonyfield Farm, celebrating its 25th year, is the world's leading organic
yogurt company. It's all natural and certified organic yogurt, smoothies,
milk, cultured soy, frozen yogurt and ice cream are distributed nationally.
The company advocates that healthy food can only come from a healthy planet.
Its organic ingredient purchases keep over 60,000 farm acres free of toxic,
persistent pesticides and chemical fertilizers that can contaminate soil,
rivers and drinking water. To help reduce global warming, Stonyfield offsets
all of the C02 emissions generated from its facility energy use. The company
also started a nonprofit called Climate Counts (climatecounts.org) which shows
people how they can help fight climate change by the way they shop and invest.
Stonyfield also donates 10% of its profits to efforts that help protect and
restore the Earth.
For more information about Stonyfield Farm, its products and initiatives,
visit www.stonyfield.com.
SOURCE Stonyfield Farm

Carmelle Druchniak of Stonyfield Farm, +1-603-437-4040, ext. 2203,
cdruchniak@stonyfield.com