/C O R R E C T I O N -- IRSA Inversiones y Representaciones S.A./

In the news release, Argentine Bicentenary Non-Binding International
Competition for Ideas and Images for 21st Century Buenos Aires, issued earlier
today by IRSA Inversiones y Representaciones S.A. over PR Newswire, the phone
number in the contact information should read "+011-54911-4088-5690" rather
than "+011-15-4-088-5690" as originally issued inadvertently.

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Argentine Bicentenary Non-Binding International Competition for Ideas and
Images for 21st Century Buenos Aires
International Architecture Competition

A New Landmark for Argentina

The Architects Society, Sociedad Central de Arquitectos (SCA), has entered
into an agreement with IRSA Inversiones y Representaciones S.A. for staging an
international competition for ideas and images named 'Argentina 2010 -
Argentine Bicentenary.' Its purpose: to look for a new modern architectural
symbol for Argentina in commemoration of the Bicentenary of the May 1810
Revolution.
BUENOS AIRES, Argentina, June 6 /PRNewswire-FirstCall/ -- Although the
competition will not be binding, its ambition is to foster an interaction of
proposals on the new "landmark of Argentina" for the 21st Century. In this
way, the goal is to create a room for ideas aimed at reshaping the skyline of
the City of Buenos Aires.
The competition will challenge competitors to conceive an architectural
plan for the Rio de la Plata riverfront area that stretches from the Costanera
Norte section to the La Boca neighborhood, passing through Puerto Madero,
Retiro (railway and bus terminal and fiscal lands), the Plaza San Martin park,
the Immigrants Hotel, and the Navy, Catalinas and Puerto Madero buildings.
The proposal targets architects, urban planners, landscapers, engineers,
designers, artists and thinkers, who will be asked to imagine, in a
multidisciplinary work, the urban landscape of the area and the actual
materialization (whether symbolic or real) of a new icon which, as other
milestones in a large metropolis, personifies a new sightseeing landmark for
Argentina. In brief, a groundbreaking symbol of 21st Century Argentina.
The competition will not set a specific program for contestants; rather,
it will give free room for architects and creators to bring up far-reaching
urban proposals that result in a new image for a city that looks over the
river, as the major cities in the world do.
The ten works short-listed by the jury, based on the competition's terms
and conditions, will be made publicly known for evaluation and vote by the
community, who shall choose the winner of a special prize. The prize will be
handed over jointly with the work(s) selected by the jury as winners.
The competition's jury will include among its members the honorable
participations of the President of the Republic of Argentina, Mrs. Cristina
Fernandez de Kirchner, the Chief of Government of the City of Buenos Aires,
Mr. Mauricio Macri, Mr. Eduardo Elsztain, Chairman of IRSA, Architects Mario
Roberto Alvarez and Rodolfo Machado, and representatives of the SCA as the
organizing institution.
Related Links:
Competition Website: http://www.argentina2010.net

Competition Institutional Video:
http://www.argentina2010.net/presentaciones/Concurso.exe

Reference Photo 1: http://www.argentina2010.net/photo1.jpg
Reference Photo 2: http://www.argentina2010.net/photo2.jpg

IRSA Inversiones y Representaciones S.A. Website: http://www.irsa.com.ar
Sociedad Central de Arquitectos Website: http://www.socearq.org

About Sociedad Central de Arquitectos
Sociedad Central de Arquitectos is a non-profit civil professional
association founded 120 years ago, incorporated as a legal entity before the
Supervisory Board of Companies. It represents the architects' cultural and
union interests in Argentina, and has focused on the organization of national
and international competitions for more than a century. Its members include
the most renowned architects in Argentina.
About IRSA
IRSA is the leading and most diversified company in the real estate
business in Argentina, and the only one of its kind whose shares are listed on
the Buenos Aires Stock Exchange and the New York Stock Exchange. Through its
subsidiaries, IRSA manages a large portfolio of Shopping Centers and Office
buildings. IRSA also develops residential projects and owns three five-star
hotels. Its sound and diversified portfolio of properties has turned IRSA into
a leading company in its segment, positioned as the best vehicle for accessing
the real estate business in Argentina.
SOURCE IRSA Inversiones y Representaciones S.A.

Carolina Lascano, IRSA, +011-15-4-088-5690, clascano@irsa.com.ar