International Downtown Association Selects Jon Schallert for Annual Conference: Schallert...

International Downtown Association Selects Jon Schallert for Annual
Conference: Schallert Will Present: 'Marketing Don'ts Most Downtowns Do'

LONGMONT, Colo., June 6 /PRNewswire/ -- Small business marketing
consultant Jon Schallert has been selected by the International Downtown
Association to speak at its 54th Annual Conference in Calgary, Alberta,
Canada.
The International Downtown Association (IDA) is a worldwide education
organization with more than 650 member organizations, assisting hundreds of
thousands of small businesses, committed to creating healthy and dynamic
centers that anchor the well being of towns, cities and regions of the world.
During the IDA Conference, Schallert will address hundreds of downtown
directors and marketing directors from business improvement districts around
the world. His presentation "Marketing Don'ts Most Downtowns Do" will be
presented on Friday, September 12.
Schallert is an internationally recognized speaker and business consultant
who teaches independent entrepreneurs and small business owners how to
differentiate their businesses into "Consumer Destinations". His proprietary
14-step "Destination Business" process focuses on individual business
improvement, but downtowns, cities, and small towns across North America
advocate his techniques because of the economic advantages of increasing local
tax dollars, and keeping local consumers from taking their dollars to other
communities.
According to Schallert, by using his 14-step strategy, any small business
can compete with any size competitor, even national superstores like Wal-Mart,
Home Depot, and Costco. It is common for owners who use his techniques to
increase customer traffic and sales, despite the demographic and general
economic conditions of the cities and towns where the businesses are located.
Jon Schallert is the President of The Schallert Group, Inc., Longmont,
Colorado (www.JonSchallert.com). Schallert speaks to thousands annually on
his "Destination Business" principles, which he developed after twenty-two
years of working with small businesses, including ten years with greeting card
giant Hallmark Cards. In 2008, the Schallert Group developed the first online
training university for downtown small business owners at Destination
University(R) (www.DestinationUniversity.com). Destination University(R) is
now being rolled out nationally to downtown programs across the United States.
Individuals can learn more by Schallert's Destination business workshops
by calling (303) 774-6522, or by subscribing to The Schallert Group's no-cost
"Reinvent Your Business" e-newsletter while online at www.JonSchallert.com.
Contacts: Jon Schallert, President, The Schallert Group, Inc.,
(303) 774-6522, www.JonSchallert.com, www.DestinationUniversity.com,
www.DestinationBootCamp.com, email: Jon@jonschallert.com
Allison Lawruk, International Downtown Association, 202-393-6801,
www.ida-downtown.org, alawruk@ida-downtown.org
SOURCE The Schallert Group

Jon Schallert, President, The Schallert Group, Inc., +1-303-774-6522,
Jon@jonschallert.com; or Allison Lawruk, International Downtown Association,
+1-202-393-6801, alawruk@ida-downtown.org