Bell & Ross Inc. Names New President

PARIS, June 6 /PRNewswire/ -- Carlos Rossillo, President and CEO of Bell &
Ross, the luxury Swiss watch brand, announced that Stacie Orloff has joined
the firm as President of Bell & Ross Inc.
Bell & Ross is a Swiss watch company based in Paris that produces high-end
instrument watches designed for professional use. The company's four design
principles are readability, functionality, precision and water-resistance. In
a recent competition sponsored by the French Air Force, Bell & Ross' BR 03
Type Aviation watch was selected to be the official watch for the French Air
Force's fighter pilots. In addition, Bell & Ross has achieved a world record
with its Hydromax model that is water-resistant up to 11,100 meters.
As president, Orloff will oversee sales and operations for both North and
South America and will help to develop the long-range vision and strategic
growth of the brand.
Rossillo commented on Orloff's addition to the firm. "Bell & Ross is in
the midst of a tremendous period of growth and Stacie's hiring is part of our
strategy to invest in talented professionals who will be an integral part of
our company's continued success in the U.S. market."
Orloff joined Bell & Ross from Corum Timepieces where she was president
from 2000-2008. At Corum, she was responsible for conceiving and implementing
the successful launch of the brand in the North American luxury watch market.
Prior to Corum, Orloff had been Vice-President of Sales for Montblanc and
Managing Director of U.S. Sales for Gucci Timepieces.
"I have long been an admirer of the quality and style of Bell & Ross
watches," Orloff said. "I am looking forward to being part of their growth."
SOURCE Bell & Ross Inc.

Eileen Coburn, +1-203-604-6841, or Alexandra Castro, +1-203-604-6840, both of
Bell & Ross Inc.