5th Finger Secures $7 Million in Series A Funding

Mobile Marketing Innovator Supports U.S. Growth with First
Investment Round
SAN FRANCISCO--(Business Wire)--
5th Finger, the global authority on mobile marketing, today
announced that it has raised $7 million from the leading Australian
venture capital firm, Starfish Ventures. The company will use the
capital to fund its ongoing growth in the U.S.

5th Finger is known for its innovative use of the mobile phone as
an effective mechanism for helping brands engage with target
audiences. One of 5th Finger's most notable success includes the
ground breaking project with the Live Earth Concert Series. The
company was responsible for all SMS, Web and Green Button (iTV)
interactions for the global Live Earth campaign. More than one million
lifestyle "commitment" pledges were received as part of this project,
which were then managed by 5th Finger's unique air-cast(TM) platform
and broadcast across multiple channels and continents.

"When looking for companies to invest in, we rank innovative and
scalable technology together with market vision and thought
leadership. In addition, the 5th Finger team has also shown great
passion and an ability to deliver," said Malcolm Thornton, General
Partner at Starfish Ventures. "In less than one year, 5th Finger has
already established a strong foothold in the U.S. market and we
believe the company will enjoy as high a level of success in the U.S.
market as in Australia."

"We consider this to be a great vote of confidence from Starfish.
The team is recognized by the industry for creativity and flair in the
use of mobile to create added dimension to alternative media spends,
and I'm confident that we can deliver on our promise in a new market,"
said Campbell Corfe, CEO of 5th Finger.

The 5th Finger team delivers deep global expertise across many
industry sectors, including FMCG/Beverages, Pharmaceuticals, Retail,
Media/TV and Live Events. The team has helped media and entertainment
companies, government organizations and corporations set up and manage
mobile marketing campaigns and services across diverse media channels
and geographic boundaries.

5th Finger's industry-leading technology platform, air-cast(TM),
provides the most advanced level of real-time reporting and analysis.
This feature enables brands to get a clear picture of campaign
performance, while measuring real impact and ROI across all digital
marketing channels. The real-time reporting allows marketers to refine
campaigns on-the-fly for maximum results.

The company has already made significant traction in the North
American market working with clients including MSN Mobile, Nike,
Newline Cinema, and Amazon. It is also working with leading
interactive agencies in the United States, including Avenue A /
Razorfish, Grey, and Cadient on mobile marketing programs.

5th Finger is led by CEO, Campbell Corfe, alongside the five
company co-founders: Steen Andersson, VP of Marketing; Warren
Billington, VP of Sales - Mobile Marketing; Patrick Collins, VP of
Engineering; Matthew Costello, VP of Strategy and Luke Forman, VP of
Media & Events.

About 5th Finger

5th Finger is the global authority on mobile marketing, offering a
highly evolved, strategic approach and an advanced technology platform
that delivers measurable results to marketers and brands.

5th Finger's team delivers deep expertise across many industry
sectors, including FMCG/Beverages, Media/TV and Live Events, as well
as a fresh, innovative approach and industry-leading analysis and
reporting capabilities.

The company is a proven, trusted partner for North America's
leading interactive agencies and helps the world's biggest brands
increase the overall value of their integrated marketing spend across
diverse media channels and geographic boundaries.

Originally founded in Sydney, Australia in 1999, where it was
acquired by ninemsn, 5th Finger is now established independently in
North America, headquartered in San Francisco and with an office in
New York.

For more details, please visit http://www.5thfinger.com

About Starfish Ventures

Established in 2001, Starfish Ventures is an Australian owned
venture capital fund manager seeking superior returns through active
investment in innovative technology companies. Starfish Ventures has
over $350 million in funds under management and has made investments
in over 30 companies to date. Starfish Ventures seeks investments in
emerging Australian businesses across all technologies sectors
including information and communications technology, biotechnology and
life sciences, industrial technology, material sciences and cleantech.
For more information go to www.starfishvc.com

LEWIS PR for 5th Finger
Marina Ziegler, +1-415-992-4400
5thfinger@lewispr.com

Copyright Business Wire 2008