Neutrogena(R) Dermatologics Introduces skin iD(TM), the First Personalized Acne Solution
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Neutrogena(R) Dermatologics Introduces skin iD(TM), the First Personalized Acne Solution Clinically proven to be 2X more effective in acne clearing, and 2X more effective in acne prevention vs. the leading acne system LOS ANGELES, June 12 /PRNewswire/ -- Neutrogena(R) Dermatologics, a unit of the #1 dermatologist recommended skincare brand Neutrogena(R), introduces skin iD(TM), the first personalized acne solution clinically proven to treat and prevent acne. skin iD is a precise, targeted and individualized approach to treating and preventing acne. (Photo: http://www.newscom.com/cgi-bin/prnh/20080612/NYTH030 ) In a clinical trial testing 500 people with different skin, acne and lifestyles, 100% of people using skin iD got clearer, healthier-looking skin. skin iD is currently the only non-prescription acne solution on the market that has conducted a double blind, randomized, placebo-controlled clinical trial -- the "gold standard" in testing methodology. This clinical trial demonstrated skin iD's power to work significantly better than the top selling acne regimen in treating 16 different signs of acne. skin iD was developed by Neutrogena(R) Dermatologics with a group of leading dermatologists, scientists and market researchers, charged to create a customized skin-clearing solution specifically designed to treat acne on a case-by-case basis without a prescription. skin iD is comprised of a skin evaluation, an exclusive product line and a comprehensive Web site to treat each individual's acne needs. Exclusively available on skiniD.com, and showcased through a series of infomercials, skin iD is the first proposition of its kind on the market. "We wanted to create a highly effective acne solution to meet the needs of individuals who are not satisfied with their existing acne regimen," states Jim Colleran, President, Neutrogena Corporation. "skin iD was developed with an innovative one-on-one approach. We determined that offering consumers access to skin iD through a dedicated Web site or by phone would allow for the dialogue necessary to evaluate their unique skincare needs and provide a personalized regimen." skin iD utilizes a breakthrough skin and lifestyle evaluation tool, which contains a patent-pending algorithm that provides a personalized skincare regimen based on the specific skincare needs of each individual consumer. skin iD is formulated with two leading acne-fighting medicines, Salicylic Acid and Benzoyl Peroxide, included in more than 25 customized acne skincare regimens that cleanse, treat and protect for significantly improved skin. To launch skin iD, Neutrogena(R) Dermatologics has enlisted singer/actress Katharine McPhee. Best known for her success on "American Idol" and her first single "Somewhere Over the Rainbow," McPhee is truly a role model for young girls, who understands the emotional impact associated with acne and the importance of finding a solution. Katharine will appear in infomercials and be featured on skiniD.com beginning in May 2008. McPhee will make her big screen debut in August, starring in "The House Bunny" opposite Anna Farris, Emma Stone and Kat Dennings for Sony Pictures. About Neutrogena(R): A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena(R) Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena(R) is a subsidiary of Johnson & Johnson, world's most comprehensive and broadly based health care products company. SOURCE Neutrogena Caitlin Rimgaila, Rpr Marketing Communications, +1-212-317-1462, Caitlin.Rimgaila@rprny.com
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