Father's Day gifts get personal this year

TORONTO (Reuters Life!) - Forget goofy neckties this Father's Day. Retailers are upping the ante this year with a variety of unusual and personalized gifts including a share of a professional soccer club.

"Father's Day used to be a bit of an afterthought, but gift-giving is evolving in such a way that the standard tie or pair of socks isn't cutting it anymore," said Robert Padgett, spokesperson for U.S. retailer Brookstone.

But that doesn't mean abandoning the classic tool and car categories entirely.

"Dads still want items that are practical, but they're looking to have a little fun with them too," said Joanne Elson, of hardware retailer Canadian Tire in Toronto.

Tools and gadgets with a high-tech twist are popular choices, such as solar-powered rechargeable remote control sprinklers, wireless tire pressure monitoring systems for the car and emergency LED crank light flashlights.

For outdoorsy dads, think beyond the standard barbecue accessories.

"We're seeing a real trend in bringing indoor decor outside this year," said Karin Campbell, manager of corporate affairs at Wal-Mart Canada in Mississauga, Ontario.

Fire pits and meat smokers are gaining popularity among men this year, as are comfy outdoor lounge chairs for the patio. Golf accessories such as personalized club covers are another way to customize a gift for Dad, Campbell said.

For dads with a thirst for fine wine and liquor the makers of Johnnie Walker Blue Label will custom engrave unopened bottles of the Scotch Whisky, while Interflora, the international florist delivery group, is offering wine gift baskets.

Those looking for something even more unusual might consider getting dad a share in his favorite English or Scottish soccer club. Online retailer Lastminute.com is offering gift packs that entitle purchasers to one share in the club of their choice, complete with a personalized certificate and shareholder information.

Even greeting cards are getting a makeover this year, said Jennifer Kinnon, of Hallmark Canada in Toronto.

"Cards are really starting to focus on who dad is, not just what he does," she said in an interview.

In other words, poking fun at dad's penchant for hogging the remote control or his addiction to fishing is slowing giving way to more thoughtful, sentimental messages.

"Humor is still important, but we're shifting away from making of fun of dad to really recognizing his place in the family," Kinnon said.