Pampers Launches UnderJams(TM) Night Wear - A New Product for Bedwetting Children...
* Reuters is not responsible for the content in this press release.
Pampers Launches UnderJams(TM) Night Wear - A New Product for Bedwetting Children Designed with Privacy and Comfort in Mind Studies Prove that UnderJams Fit More Like Underwear than Huggies Goodnites(R) and Help Protect a Child's Privacy Even in Active Situations CINCINNATI, June 16, 2008 /PRNewswire/ -- Approximately 5-7 million children above age five have accidents at night -- that's one in 10 children between the ages of five and 12. Although in most cases, bedwetting will go away in time, parents need a quick solution to help give their children the confidence they need to partake in everyday activities. Pampers UnderJams offers all-night protection, but are designed to fit more like underwear than Huggies Goodnites(R) Underpants, to help give children the privacy they deserve. Parents can learn more about the product and bedwetting in general by visiting www.UnderJams.com. UnderJams offers several features that provide excellent protection with a discreet look and feel including: -- Nightlock(TM): The product's core absorbs and helps lock away fluids to help prevent leaks -- LowWaist: The design allows the product to fit more like underwear than the leading national brand -- ComfortWear: Materials are quiet and cloth-like for comfort and breathability -- Varied Designs: Product offers different designs for boys and girls "Bedwetting is a common problem that shouldn't stop kids from essentially being kids and partaking in their favorite activities, like sleepovers and overnight summer camps," said Kirk Perry, North American vice president and general manager for Pampers and a father of four. "We created UnderJams with the belief that all kids have a right to privacy. The product is designed with the same quality parents expect from Pampers and is discreet, so kids will have the confidence to experience a routine, active life." With millions of children wetting their bed at night, they are far from alone. Children naturally gain bladder control at night over time, but they do so at different ages. Research shows several potential causes for bed-wetting, including heredity, delayed bladder maturation, deep sleep or a smaller "functional bladder." Bedwetting is rarely ever caused by medical problems and typically gets better on its own. "With millions of children wetting their beds at night, it's helpful for parents to realize that their child is not alone," said Dr. Laura Jana, pediatrician, author and member of the Pampers Parenting Institute. "As a parent, it can be difficult to watch your children struggle through this common problem, but the more you research and understand bedwetting, the faster you'll find effective solutions for your family. Discreet products like UnderJams can help give children greater privacy and peace of mind -- allowing them to more confidently get over this "bump in the road" of normal development." There are numerous strategies for parents to help children cope and improve bedwetting, including encouraging a child to use the bathroom before bedtime, restricting a child's fluid before bed, bed-wetting alarms, and proper nighttime pants. Overall, by being consistent with bedwetting treatment and by offering positive encouragement, a child's bed-wetting will typically improve. For more bedwetting 101, log onto www.UnderJams.com to review helpful articles and advice. UnderJams NightWear is currently available in S/M and L/XL sizes for boys and girls at mass, discount, baby specialty and grocery stores where Pampers products are sold. Consumers can visit www.UnderJams.com to access a free sample, bedwetting tips and information, and to purchase the product online for added privacy. About Pampers(R) Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Institute, visit www.pampers.com. About Procter & Gamble (NYSE: PG) Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands. SOURCE Procter & Gamble April Guillerme of PainePR for Pampers, +1-212-613-4922, firstname.lastname@example.org; or Bryan McCleary of Procter & Gamble Baby Care, +1-513-945-4343, email@example.com
- Cortege departs to take Mandela's body to lie in state |
- U.S. Mega Millions lottery up to $344 million, fourth biggest in its history
- Uruguay becomes first country to legalize marijuana trade
- UPDATE 1-U.S. Mega Millions lottery up to $344 million, fourth biggest in its history
- Ukrainian riot police clash with protesters in Kiev square