Pampers Launches UnderJams(TM) Night Wear - A New Product for Bedwetting Children...

Mon Jun 16, 2008 8:01am EDT

* Reuters is not responsible for the content in this press release.

Pampers Launches UnderJams(TM) Night Wear - A New Product for Bedwetting
Children Designed with Privacy and Comfort in Mind
Studies Prove that UnderJams Fit More Like Underwear than Huggies Goodnites(R)
and Help Protect a Child's Privacy Even in Active Situations

CINCINNATI, June 16, 2008 /PRNewswire/ -- Approximately 5-7 million
children above age five have accidents at night -- that's one in 10 children
between the ages of five and 12.  Although in most cases, bedwetting will go
away in time, parents need a quick solution to help give their children the
confidence they need to partake in everyday activities.  Pampers UnderJams
offers all-night protection, but are designed to fit more like underwear than
Huggies Goodnites(R) Underpants, to help give children the privacy they
deserve.  Parents can learn more about the product and bedwetting in general
by visiting www.UnderJams.com.
    UnderJams offers several features that provide excellent protection with a
discreet look and feel including:    -- Nightlock(TM): The product's core
absorbs and helps lock away fluids to
       help prevent leaks
    -- LowWaist: The design allows the product to fit more like underwear than
       the leading national brand
    -- ComfortWear: Materials are quiet and cloth-like for comfort and
       breathability
    -- Varied Designs: Product offers different designs for boys and girls


    "Bedwetting is a common problem that shouldn't stop kids from essentially
being kids and partaking in their favorite activities, like sleepovers and
overnight summer camps," said Kirk Perry, North American vice president and
general manager for Pampers and a father of four.  "We created UnderJams with
the belief that all kids have a right to privacy.  The product is designed
with the same quality parents expect from Pampers and is discreet, so kids
will have the confidence to experience a routine, active life."
    With millions of children wetting their bed at night, they are far from
alone.  Children naturally gain bladder control at night over time, but they
do so at different ages.  Research shows several potential causes for
bed-wetting, including heredity, delayed bladder maturation, deep sleep or a
smaller "functional bladder."  Bedwetting is rarely ever caused by medical
problems and typically gets better on its own.
    "With millions of children wetting their beds at night, it's helpful for
parents to realize that their child is not alone," said Dr. Laura Jana,
pediatrician, author and member of the Pampers Parenting Institute.  "As a
parent, it can be difficult to watch your children struggle through this
common problem, but the more you research and understand bedwetting, the
faster you'll find effective solutions for your family. Discreet products like
UnderJams can help give children greater privacy and peace of mind -- allowing
them to more confidently get over this "bump in the road" of normal
development."
    There are numerous strategies for parents to help children cope and
improve bedwetting, including encouraging a child to use the bathroom before
bedtime, restricting a child's fluid before bed, bed-wetting alarms, and
proper nighttime pants.  Overall, by being consistent with bedwetting
treatment and by offering positive encouragement, a child's bed-wetting will
typically improve.  For more bedwetting 101, log onto www.UnderJams.com to
review helpful articles and advice.
    UnderJams NightWear is currently available in S/M and L/XL sizes for boys
and girls at mass, discount, baby specialty and grocery stores where Pampers
products are sold.  Consumers can visit www.UnderJams.com to access a free
sample, bedwetting tips and information, and to purchase the product online
for added privacy.
    About Pampers(R)
    Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's
largest global brand and is the world's top-selling diaper brand.  Our
business is inspired by babies and toddlers, created by Pampers.  For more
information on Pampers and the Pampers Parenting Institute, visit
www.pampers.com.
    About Procter & Gamble (NYSE: PG)
    Three billion times a day, P&G brands touch the lives of people around the
world.  The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R),
Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun.  The
P&G community consists of over 135,000 employees working in over 80 countries
worldwide.  Please visit www.pg.com for the latest news and in-depth
information about P&G and its brands.
SOURCE  Procter & Gamble

April Guillerme of PainePR for Pampers, +1-212-613-4922,
aguillerme@painepr.com; or Bryan McCleary of Procter & Gamble Baby Care,
+1-513-945-4343, mccleary.be@pg.com
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