Awareness, Inc. Customer Earth Knowledge Showcased as Social Media Case Study by Technology Research Firm Gilbane Group

WALTHAM, MA, Jun 16 (MARKET WIRE) --
Awareness, Inc., the leader in enterprise social media, today announced that
customer Earth Knowledge's President and Co-Founder, Frank D'Agnese, will be
presenting at the Gilbane San Francisco Conference on how his organization has
leveraged the power of social media for business value. A case study of Earth
Knowledge's use of Awareness' enterprise social media platform was also recently
featured in a Gilbane Group report, titled: "Collaboration and Social Media
2008--Taking Stock of Today's Experiences and Tomorrow's Opportunities."

The case study of Earth Knowledge's use of social media, featured in the
Gilbane Group's "The Collaboration and Social Media 2008" report, illustrates
how
the organization is using social media to generate new ideas and improve the
efficiency of the interactions among all stakeholders. Earth Knowledge
facilitates this knowledge-sharing with Awareness-powered online communities,
such as private (password-protected) communities where officials and community
members can
collaborate and share information with one another around specific topics like
natural resource management and resource sustainability. Earth Knowledge also
relies on Awareness to power its public-facing website, providing everyone
betteraccess to information and the ability to participate in public
discussions.The report is available at no charge for immediate download here.

The panel at the Gilbane San Francisco Conference, titled "Case Studies:
Collaboration in
Action," will be moderated by Gilbane Group Lead Analyst Geoffrey Bock and
will take place on Thursday, June 19, from 8:30 a.m.-10:00 a.m. The session
will address how companies are able to share information online and effectively
use Web 2.0 technologies like blogs, wikis, tag clouds and social networks. The
panelists will discuss their experiences deploying social computing
environments across their organizations and the outcomes and effects of people
working together at a distance.

The conference is taking place on June 18-20 at the Westin Market Hotel in
San Francisco. Now in its fourth year, the conference focuses on how to move
beyond mainstream content technologies to enhanced "2.0" versions in order
to open up new business opportunities, keep customers engaged and improve
internal communication and collaboration.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities.
These online
communities let customers, prospects, employees and partners connect with each
other and share content. At the core of the Awareness solution is an on-demand
social media platform that combines the full range of Web 2.0 technologies --
blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging,
photos, videos, mapping, etc. -- with security, control, and content
moderation. Awareness builds these features into complete communities for
companies, or customers use the Awareness API and widgets to integrate Web
2.0 technologies into their own web properties. Major corporations such as
McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter
& Gamble use Awareness to build brand loyalty, generate revenue, drive new
forms of marketing, improve collaboration, encourage knowledge-sharing and build
a
"corporatememory." Find out more at http://www.awarenessnetworks.com.

About Earth Knowledge, Inc.

Earth Knowledge is a leader in integrating and disseminating earth and
environmental science information for business and community leaders,
scientists,
public institutions, and the consumer. It provides these knowledge integration
services through sophisticated client consulting and its novel web-based
services. The focus of Earth Knowledge's services is on effectively drawing
experts and decision-makers together to create cooperative and collaborative
solutions that help the Earth's communities thrive. This approach has informed
important decisions by the City of Las Vegas, the U.S. Department of Energy,
the State of Nevada, and numerous other groups throughout the United States.
Find
out more at www.earthknowledge.net.

Media Contacts:
For Awareness
Jennifer Gazin or Virginia Zimpel
415.625.8555
awareness(at)launchsquad(dot)com

Or:

Eric Schurr
781-622-2388
eric.schurr(at)awarenessnetworks(dot)com

For Earth Knowledge:
Julia Armstrong D'Agnese
(520)-829-7152
Julia(at)earthknowledge(dot)net

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