will.i.am's "Yes We Can Song" Video Awarded Emmy(R) for New Approaches in Daytime Entertainment
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LOS ANGELES, CA, Jun 16 (MARKET WIRE) -- Friday evening at the 35th Annual Creative Arts & Entertainment Daytime Emmy(R) Awards ceremony in New York City, the "Yes We Can Song" was honored with the first-ever Emmy Award for Best New Approaches in Daytime Entertainment. The new category recognizes innovative production techniques and the use of media enhancement to support content. A collaborative video produced by artist will.i.am and Mike Jurkovac, and directed by Jesse Dylan, "Yes We Can Song" has garnered over 25 million views and growing. Originally posted on February 2, 2008 right before Super Tuesday, a pivotaltime in the Presidential Primaries, the video has become a viral phenomenonon the Internet through YouTube, MySpace, and its official site www.YesWeCanSong.com. Its message elicited a movement for change and instilled a sense of urgency and hope that has swept across the nation. The "Yes We Can Song" was inspired by Barack Obama's speech the night of the New Hampshire Primary, and the video features footage of Obama delivering the speech. Created in just two days, the music and the video were a product of passion and inspiration, pieced together with the help of many influential people in the entertainment industry who offered their time and talent both in front of and behind the camera. The video features a bevy of celebrities, including Common, John Legend, Kareem Abdul-Jabbar, Herbie Hancock, Kate Walsh, Kelly Hu, Nick Cannon, Scarlett Johansson, and many, many more. Executive Producer Fred Goldring, who originally conceived the idea for the project, stated, "We are thrilled and honored to have received a prestigious Emmy Award, particularly in a brand new category which acknowledges the ever-increasing impact of the convergence of digital content and delivery. Most importantly, we hope our video continues to virally connect with people around the world and spread the inspirational messaging of our next President, Barack Obama." During the Webby Awards earlier this week, where will.i.am was recognized as the Artist of the Year and acceptance speeches were limited to five words, he proclaimed, "Now we know we can." A full list of credits for the "Yes We Can Song" video: The Credits CEO of Inspiration: Barack Obama Song Produced By: will.i.am Video Produced By: will.i.am and Mike Jurkovac Director: Jesse Dylan for cYclops form Executive Producers: will.i.am Mike Jurkovac Fred Goldring Jesse Dylan Priscilla Cohen Sheri Howell Associate Producers: Sean Larkin Sarah Pantera Carol Cohen Steve Koskie Wendi Morris Scott Spanjich THE "YES WE CAN SONG" WAS RECORDED AT ETHER AND RECORD PLANT IN LA ON JANUARY 30 & 31, 2008. Talent: Adam Rodriguez Alfonso Ribeiro Amaury Nolasco Amber Valletta Auden Mccaw Anson Mount Austin Nichols Aisha Tyler Bryan Greenberg Cliff Collins Common Derek Watkins Ed Kowalczyk Enrique Murciano Eric Balfour Eric Olsen Esthero Fred Goldring Harold Perrineau Herbie Hancock Hill Harper John Legend John Schaech Kareem Abdul Jabbar Kate Walsh Kelly Hu Maya Rubin Nick Cannon Nicole Scherzinger Sam Page Sarah Wright Scarlett Johansson Shoshannah Stern Taryn Manning Tatyana Ali Tracee Ellis Ross will.i.am Crew: Carol Cohen LINE PRODUCER Matt Harrison PRODUCTION SUPERVISOR Adam Martin 1ST AD Kevin Oineil 2ND AD Araeia Robinson PRODUCTION ASST. Patrick McGovern PRODUCTION ASST. Rolf Kestermann DP Ryan Brown 1ST AC Justin Rhoads DIT Marek Kanievska 2ND UNIT DP Torre Catalano 3RD UNIT DP Jamie Banfield GAFFER Kevin Shipley ELECTRIC Braydon Baldwin GRIP Adam Joeseph SOUND Damon Diamato TELEPROMPTER Adam Kleinfield STILLS DIT Brett Freedman HAIR AND MAKE-UP Asia Geiger HAIR AND MAKE-UP Terrence "biff" Butler EDITOR Carold Lynn Weaver POST PRODUCER Anton Capaldo-Smith ASSISTANT EDITOR Vendors: Rock Paper Scissors EDITORIAL Indie Rentals CAMERA Cinelease LIGHTING AND GRIP Film This! PERMIT Image Mechanics STILLS Rushes TELECINE Greenberg Teleprompting SCRIPTING Line 204 WALKIES Terpin Communications PR/COMMUNICATIONS Media Contact: Elina Heng Terpin Communications (619) 820-0527 Email Contact Copyright 2008, Market Wire, All rights reserved. -0-