The Deal Newsweekly Site Opens Up Access to The Deal's Editorial Content

Mon Jun 16, 2008 2:47pm EDT

* Reuters is not responsible for the content in this press release.

Site enhancements improve accessibility, interactivity and
  community experience for readers; new opportunities for advertisers
NEW YORK--(Business Wire)--
The Deal LLC, the authoritative voice of the deal economy, today
unveils a revamped home for The Deal newsweekly's content on
TheDeal.com, (www.thedeal.com/newsweekly), that offers visitors and
advertisers an enhanced experience by offering up daily interactive
content and archives within a community-based forum.

   "The Deal Newsweekly's redesign goes beyond the next level of
online news with a fully integrated experience in which The Deal's
editorial will encourage an ongoing dialogue with readers," said
Robert Teitelman, editor-in-chief of The Deal LLC.

   The debut of The Deal Newsweekly site also represents a shift in
the magazine's online subscription model, as the archived newsweekly
content, previously only available with a subscription, is now free,
beginning with the May 19, 2008 issue.

   In addition to the complete roster of magazine feature stories,
columns and special reports, the site reinforces The Deal's commitment
to leading the deal community's discussion with content only available
online. Unique community features include:

   --  In-depth video interviews with corporate development
        executives, institutional investors and advisers on industry
        trends and transactions.

   --  Slideshows profiling dealmakers, their high-end hobbies and
        transaction details.

   --  Facebook links, further interconnecting visitors and The Deal
        LLC.

   --  Soapbox section, commentary from distinguished experts

   Soapbox embodies The Deal's longstanding commitment to bridging
relationships among the deal economy's practitioners - a disparate
group of elite financiers, advisers, lawyers, regulators, corporate
executives, hedge fund managers and entrepreneurs that The Deal first
defined as an interdependent group upon its launch in September 1999.
Also cultivating the community aspect to the site, The Deal Newsweekly
site will offer greater integration with the company's events series.

   Advertisers will also benefit from the site's refinements. New
advertising formats on the site include a banner alongside the
masthead and on the left, adjacent to some of the most visited
features and video offerings, along with an eye-catching skyscraper at
the right hand side of the page. Videos, slideshows and the advanced
search tool will also include sponsorship opportunities that allow
advertisers to take over pages, providing greater interactivity to
visitors as they spend more time exploring the site.

   The Deal Newsweekly's streamlined navigation will now make content
easier to find. The site's new architecture is structured with:

   --  Features: Encompasses The Deal's cover stories and special
        reports, along with the newsweekly's postmortem and bankruptcy
        stories.

   --  Insights: Brings together The Deal's weekly columns -- Media
        Maneuvers, Transactions, Backstory, Capital Calls and more.

   --  Dealwatch: Includes primers on deals in progress, as well as
        coverage of industries and current trends.

   --  Dealmakers: Includes in-depth video interviews with
        slideshows.

   --  Community: A dynamic environment for dealmakers, this section
        anchors Soapbox -- contributed content from distinguished
        experts, Facebook links and a Discussion feature.

   --  The Magazine: Houses The Deal's archives.

   "We believe that these enhancements will lead to more engaging
content, encourage longer and more interactive sessions and help us
deliver further on our commitment to being the authoritative site for
deal news and analysis," said Tom Groppe, executive editor of
electronic media at The Deal LLC.

   About The Deal LLC

   The Deal LLC (www.thedeal.com) is a diversified media company that
is the authoritative voice of the deal economy. We serve the global
deal community-corporate and financial dealmakers, advisers and
institutional investors-by providing business and financial news and
information that offers fresh insights on the deal economy, a set of
interrelated activities, focused on dealmaking of all kinds, whose
purpose is to generate corporate growth in a continually changing
global market. We offer a comprehensive line of print and electronic
products - The Deal, The Daily Deal and TheDeal.com - and
live annual events including Private Capital Symposium, Distressed
Investing Forum, Corporate Dealmaker Forum and M&A Outlook. The Deal
LLC, a privately held company, is owned by private investment funds,
including U.S. Equity Partners LP, sponsored by Wasserstein & Co. LP.

The Deal
Marielena Santana, 212-313-9275
msantana@thedeal.com
or
Martha Brown, 212-313-9218
mbrown@thedeal.com

Copyright Business Wire 2008