Pontiflex Soars on CPL Growth

Over 100 Companies Running Lead-generation Campaigns Through
Pontiflex in Four Months Since Launch
BROOKLYN, N.Y.--(Business Wire)--
Pontiflex, the only open and transparent cost per lead (CPL)
market, today announced that over 100 companies are using Pontiflex to
run their lead-generation campaigns. This milestone attests to the
company's rapid growth since its launch in February 2008.

Advertisers such as BeliefNet, Tripmela, Dunhill Vacations, eFax,
Grassroots Enterprise and Tauk.com are using Pontiflex to generate
qualified brand-specific leads and build email databases, community
sites, newsletter lists, and member loyalty programs. Through
Pontiflex, advertisers can connect transparently with hundreds of
premium publishers such as ZoomInfo, Away.com, Trails.com and
Careerbuilder.com.

Pontiflex's growth is fueled by the increased advertiser demand
for higher returns on online marketing. In contrast to Cost per
Thousand (CPM) and Cost per Click (CPC) models, CPL enables
advertisers to pay only for qualified consumer leads, not for clicks
or impressions that might never convert. Pontiflex's GENList(TM)
publisher directory enables advertisers to run CPL campaigns in a
transparent manner. Advertisers can know exactly where their campaigns
are running, optimize placements by source, and increase marketing
returns.

"CPL does a far better job than CPM or CPC when it comes to
increasing ROI. It's the most efficient way to acquire leads today,"
said Kurt Homfelt, CEO, Dunhill Vacations. "And because Pontiflex is
transparent, we are assured that we're hitting the right places. The
leads convert better, and help us engage consumers in a more
meaningful way."

The customer growth is consistent with a 2007 IAB PWC Internet
advertising report, which showed that advertiser spend on performance
based advertising was greater than that on CPM advertising for the
first time. According to IDC, CPL is the fastest growing segment of
online advertising with 71 percent growth annually.

"This is an exciting time to be in the consumer lead generation
market, especially as Cost-per-Lead (CPL) advertising significantly
outpaces and outperforms CPM and CPC metrics," said Zephrin Lasker,
Co-founder and CEO, Pontiflex. "We are thrilled to be riding this wave
of customer momentum to deliver on the true promise of CPL
advertising."

Pontiflex raised $2.5M in Series A funding in April 2008 from
leading venture capital funds New Atlantic Ventures (www.navfund.com)
and Greenhill SAVP (www.gsavp.com).

About Pontiflex

Pontiflex is the first open cost per lead (CPL) market for
publishers, advertisers and technology providers. Advertisers connect
to interested consumers through Pontiflex and pay only for specific
customer leads, not just clicks or impressions that might never
convert.

Pontiflex has redefined consumer lead generation through CPL, the
fastest growing segment in online advertising. The company makes
advertising accountable by eliminating the traditional guesswork
inherent in CPM and CPC models to give marketers leads they can trust.

Horn Group, Inc
Leo Tignini, 646-202-9760
ltignini@horngroup.com

Copyright Business Wire 2008