Hydra Launches Elite ''Network Within a Network'' Bringing Full Transparency to CPA
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BEVERLY HILLS, Calif.--(Business Wire)-- Hydra Network, the largest performance-based online advertising network specializing exclusively in cost-per-acquisition (CPA), today announced the launch of an exclusive, fully transparent network. Named Hydra Elite, it comprises a select group of Hydra Network's largest-volume publishers, each of which has been verified to meet exemplary professional standards. As the first-ever CPA network program offering 100 percent transparency across all major online channels, Hydra Elite promises to meet brand name advertisers' demands for accountability with complete control. Delivering fully transparent access to a combined online audience of half a billion consumers, Hydra Elite includes top Hydra publishers in Web banners, email and search. Membership in Hydra Elite is by invitation only, and requires that publishers voluntarily submit to thorough review of their business practices, privacy and compliance policies, and traffic quality. Through this process, Hydra Elite provides assurance that participating publishers meet the highest standards of consumer and brand protection. Currently numbering two dozen, inaugural participating Hydra Elite publishers for Web banner include Friendster.com and Entrepreneur.com; for email, MyPoints.com and Bloosky Interactive Media; and for search, NoLimit Solutions and Digital Moses. With Hydra Elite, blue chip advertisers can now take advantage of the cost control and predictable ROI of running on a performance-based CPA online ad network, without sacrificing control over where and how their brand appears. Providing advertisers with full transparency both before and after their campaigns are placed, Hydra Elite allows for full power and accountability in uncharted Web territories. Advertisers can know where ads will run before they run, ensure that consumer privacy is protected, and track results by publisher to assure traffic quality. "Paying only for results is an attractive concept for big brands, particularly given the current economy," said Zac Brandenberg, CEO of Hydra. "Hydra has captured a lot of attention, and now with Hydra Elite, we're able to offer the economics of running CPA with all the control of buying CPM." Hydra Elite also has proven attractive to publishers. Those who can meet the high traffic quality and business standards can gain unique access to CPA campaigns from leading brand names. "The fact that the campaigns will be from well-known brands and not widely available online, means higher response rates for publishers," said Hydra COO Jason Walker. "Though membership in Hydra Elite is highly limited, ninety-seven percent of the Hydra publishers we recently surveyed indicated they wanted to participate." "We are committed to transparency and are proud to have been selected as one of the first members of Hydra Elite," said Michael Yormark, National Sales Executive at MyPoints.com. "We look forward to working with Hydra to maximize both conversions and brand security for our advertisers." For more information about Hydra Elite, visit www.hydranetwork.com. About Hydra Hydra Network (Hydra) is the largest performance-based online advertising network that specializes exclusively in cost-per-acquisition (CPA). Since 2003, Hydra has distributed targeted campaigns on behalf of online advertisers through its network of Web display, search, subscriber email, and contextual publishers. Because Hydra Network's model is entirely based on driving increased transactions -- not merely traffic -- the interests of affiliated publishers and advertisers are in perfect sync. RLM PR Josh Sternberg, 212-741-5106 ext. 239 Hydra@RLMpr.com Copyright Business Wire 2008