The New York Times Company Reports May Revenues

NEW YORK--(Business Wire)--
The New York Times Company announced today that in May total
Company revenues from continuing operations decreased 6.6% compared
with the same month a year ago. Advertising revenues decreased 11.9%
and circulation revenues increased 1.9%.

All comparisons are for May 2008 to May 2007 unless otherwise
noted:

News Media Group

Advertising revenues for the News Media Group decreased 13.2%
because of weakness in print advertising.

The New York Times Media Group - Advertising revenues for The New
York Times Media Group decreased 11.5%. National advertising revenues
decreased as weakness in telecommunications and national automotive
advertising offset growth in the healthcare, advocacy, books and
transportation categories. Retail advertising revenues decreased
mainly due to softness in home furnishing store, cosmetic
manufacturers, department store and mass market advertising.
Classified advertising revenues decreased because of weakness in
help-wanted, real estate and automotive advertising.

New England Media Group - Advertising revenues for the New England
Media Group decreased 17.7%. National advertising revenues were lower
mainly because of decreases in the telecommunications, packaged
goods/pharmaceutical, entertainment and travel categories. Retail
advertising revenues decreased primarily due to weakness in home
furnishing, home improvement, jewelry/watches, department store and
apparel/footwear advertising. Classified advertising revenues
decreased due to continued softness in help-wanted, real estate and
automotive advertising.

Regional Media Group - Advertising revenues for the Regional Media
Group decreased 14.2%. Retail advertising revenues were down mainly
because of decreases in the home furnishings, department store,
telecommunications and home improvement categories. Classified
advertising revenues decreased due to continued weakness in real
estate, help-wanted and automotive advertising.

Internet advertising revenues included in the News Media Group
rose 14.2% due to growth in display advertising.

Circulation revenues for the News Media Group increased 1.9%.
Revenues increased at The New York Times and the Regional Media
Groups, and decreased at the New England Media Group.

About Group

Advertising revenues at the About Group (which includes the Web
sites of About.com, ConsumerSearch.com, UCompareHealthCare.com and
Calorie-Count.com) rose 13.7% due to strong growth in cost-per-click
advertising.

Other Data

Internet Businesses: Total Internet revenues grew 9.0% and
Internet advertising revenues increased 14.0% in May. Internet
businesses include NYTimes.com, About Group, Boston.com and the Web
sites of the Company's other newspaper properties. In total, Internet
businesses accounted for 12.1% of total revenues in May versus 10.4%
in May 2007.

In addition, The New York Times Company had the 10th largest
presence on the Web, with 51.1 million unique visitors in the United
States in May 2008 according to Nielsen Online, up approximately 17%
from 43.8 million unique visitors in May 2007. Also according to
Nielsen Online, NYTimes.com had 21.3 million unique visitors in May
versus 12.8 million in May 2007, up about 67%, and was the No. 1
newspaper Web site in the United States, a position it has long held.

The New York Times Company (NYSE: NYT), a leading media company
with 2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.

This press release can be downloaded from www.nytco.com

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THE NEW YORK TIMES COMPANY
2008 TOTAL COMPANY REVENUES (a)
($ 000's)

----------------------------------------------------------------------

May Year to Date
-----------------------------------------------------
% %
2008 2007 Change 2008 2007 Change
-------- -------- ------ ---------- ---------- ------
Advertising
Revenues
News Media
National $63,279 $69,936 -9.5 $369,085 $378,598 -2.5
Retail 31,359 34,542 -9.2 166,475 184,956 -10.0
Classified 30,353 40,357 -24.8 176,627 229,831 -23.1
Other Ad
Revenue 5,043 4,979 +1.3 25,983 27,169 -4.4
-------- -------- ------ ---------- ---------- ------
Total News
Media Group 130,034 149,815 -13.2 738,170 820,554 -10.0

About Group (b) 8,464 7,442 +13.7 44,796 37,656 +19.0
-------- -------- ------ ---------- ---------- ------

Total Ad
Revenues from
Continuing
Operations 138,498 157,257 -11.9 782,967 858,210 -8.8

Circulation
Revenues 68,972 67,675 +1.9 382,614 374,333 +2.2
Other Revenues
(c) 20,062 18,603 +7.8 106,189 100,174 +6.0
-------- -------- ------ ---------- ---------- ------

Total Company
Revenues from
Continuing
Operations $227,532 $243,534 -6.6 $1,271,770 $1,332,717 -4.6
======== ======== ====== ========== ========== ======

Discontinued
Operations:
Broadcast Media
Group (d) 0 0 N/A 0 46,701 N/A

----------------------------------------------------------------------

(a) Numbers may not add due to rounding.
(b) Includes the Web sites of About.com, ConsumerSearch.com,
UCompareHealthCare.com and Calorie-Count.com.
(c) Primarily includes revenues from wholesale delivery operations,
commercial printing, news services/syndication, digital archives,
advertising service revenue, rental income and an online subscription
database and research service.
(d) On May 7, 2007, the Company sold the Broadcast Media Group,
consisting of nine network-affiliated television stations, their
related Web sites and the digital operating center, for approximately
$575 million.
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THE NEW YORK TIMES COMPANY
2008 ADVERTISING REVENUES (a)
($ 000's)

----------------------------------------------------------------------

May Year to Date
-------------------------------------------------
% %
2008 2007 Change 2008 2007 Change
-------- -------- ------ -------- -------- ------
News Media Group
New York Times
Media Group $82,380 $93,047 -11.5 $471,617 $503,524 -6.3
New England Media
Group 25,278 30,697 -17.7 141,590 167,659 -15.5
Regional Media
Group 22,376 26,071 -14.2 124,963 149,372 -16.3
-------- -------- ------ -------- -------- ------

Total News Media
Group 130,034 149,815 -13.2 738,170 820,554 -10.0

About Group (b) 8,464 7,442 +13.7 44,796 37,656 +19.0
-------- -------- ------ -------- -------- ------

Total Ad Revenues
from Continuing
Operations $138,498 $157,257 -11.9 $782,967 $858,210 -8.8
======== ======== ====== ======== ======== ======

Discontinued
Operations:
Broadcast Media
Group (c) 0 0 N/A 0 45,745 N/A

----------------------------------------------------------------------

(a) Numbers may not add due to rounding.
(b) Includes the Web sites of About.com, ConsumerSearch.com,
UCompareHealthCare.com and Calorie-Count.com.
(c) On May 7, 2007, the Company sold the Broadcast Media Group,
consisting of nine network-affiliated television stations, their
related Web sites and the digital operating center, for approximately
$575 million.
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THE NEW YORK TIMES COMPANY
2008 NEWS MEDIA GROUP AD REVENUE GROWTH
BY CLASSIFIED CATEGORY

----------------------------------------------------------------------
% Change % Change
May '08 YTD '08
vs. May '07 vs. YTD '07
-----------------------

Help-Wanted -37.7 -33.4
Real Estate -24.8 -23.9
Automotive -19.3 -19.7
Other -6.1 -2.3
-----------------------
Total Classified -24.8 -23.1
----------------------------------------------------------------------
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The New York Times Company
Catherine J. Mathis, 212-556-1981
mathis@nytimes.com
or
Paula Schwartz, 212-556-5224
paula.schwartz@nytimes.com

Copyright Business Wire 2008