The New York Times Company Reports May Revenues

Wed Jun 18, 2008 8:33am EDT

* Reuters is not responsible for the content in this press release.

NEW YORK--(Business Wire)--
The New York Times Company announced today that in May total
Company revenues from continuing operations decreased 6.6% compared
with the same month a year ago. Advertising revenues decreased 11.9%
and circulation revenues increased 1.9%.

   All comparisons are for May 2008 to May 2007 unless otherwise
noted:

   News Media Group

   Advertising revenues for the News Media Group decreased 13.2%
because of weakness in print advertising.

   The New York Times Media Group - Advertising revenues for The New
York Times Media Group decreased 11.5%. National advertising revenues
decreased as weakness in telecommunications and national automotive
advertising offset growth in the healthcare, advocacy, books and
transportation categories. Retail advertising revenues decreased
mainly due to softness in home furnishing store, cosmetic
manufacturers, department store and mass market advertising.
Classified advertising revenues decreased because of weakness in
help-wanted, real estate and automotive advertising.

   New England Media Group - Advertising revenues for the New England
Media Group decreased 17.7%. National advertising revenues were lower
mainly because of decreases in the telecommunications, packaged
goods/pharmaceutical, entertainment and travel categories. Retail
advertising revenues decreased primarily due to weakness in home
furnishing, home improvement, jewelry/watches, department store and
apparel/footwear advertising. Classified advertising revenues
decreased due to continued softness in help-wanted, real estate and
automotive advertising.

   Regional Media Group - Advertising revenues for the Regional Media
Group decreased 14.2%. Retail advertising revenues were down mainly
because of decreases in the home furnishings, department store,
telecommunications and home improvement categories. Classified
advertising revenues decreased due to continued weakness in real
estate, help-wanted and automotive advertising.

   Internet advertising revenues included in the News Media Group
rose 14.2% due to growth in display advertising.

   Circulation revenues for the News Media Group increased 1.9%.
Revenues increased at The New York Times and the Regional Media
Groups, and decreased at the New England Media Group.

   About Group

   Advertising revenues at the About Group (which includes the Web
sites of About.com, ConsumerSearch.com, UCompareHealthCare.com and
Calorie-Count.com) rose 13.7% due to strong growth in cost-per-click
advertising.

   Other Data

   Internet Businesses: Total Internet revenues grew 9.0% and
Internet advertising revenues increased 14.0% in May. Internet
businesses include NYTimes.com, About Group, Boston.com and the Web
sites of the Company's other newspaper properties. In total, Internet
businesses accounted for 12.1% of total revenues in May versus 10.4%
in May 2007.

   In addition, The New York Times Company had the 10th largest
presence on the Web, with 51.1 million unique visitors in the United
States in May 2008 according to Nielsen Online, up approximately 17%
from 43.8 million unique visitors in May 2007. Also according to
Nielsen Online, NYTimes.com had 21.3 million unique visitors in May
versus 12.8 million in May 2007, up about 67%, and was the No. 1
newspaper Web site in the United States, a position it has long held.

   The New York Times Company (NYSE: NYT), a leading media company
with 2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.

   This press release can be downloaded from www.nytco.com

-0-
*T
                      THE NEW YORK TIMES COMPANY
                   2008 TOTAL COMPANY REVENUES (a)
                              ($ 000's)

----------------------------------------------------------------------

                           May                    Year to Date
                 -----------------------------------------------------
                                     %                            %
                   2008     2007   Change    2008       2007    Change
                 -------- -------- ------ ---------- ---------- ------
Advertising
 Revenues
 News Media
  National        $63,279  $69,936   -9.5   $369,085   $378,598   -2.5
  Retail           31,359   34,542   -9.2    166,475    184,956  -10.0
  Classified       30,353   40,357  -24.8    176,627    229,831  -23.1
  Other Ad
   Revenue          5,043    4,979   +1.3     25,983     27,169   -4.4
                 -------- -------- ------ ---------- ---------- ------
 Total News
  Media Group     130,034  149,815  -13.2    738,170    820,554  -10.0

 About Group (b)    8,464    7,442  +13.7     44,796     37,656  +19.0
                 -------- -------- ------ ---------- ---------- ------

Total Ad
 Revenues from
 Continuing
 Operations       138,498  157,257  -11.9    782,967    858,210   -8.8

Circulation
 Revenues          68,972   67,675   +1.9    382,614    374,333   +2.2
Other Revenues
 (c)               20,062   18,603   +7.8    106,189    100,174   +6.0
                 -------- -------- ------ ---------- ---------- ------

Total Company
 Revenues from
 Continuing
 Operations      $227,532 $243,534   -6.6 $1,271,770 $1,332,717   -4.6
                 ======== ======== ====== ========== ========== ======

Discontinued
 Operations:
 Broadcast Media
 Group (d)              0        0    N/A          0     46,701    N/A

----------------------------------------------------------------------

(a) Numbers may not add due to rounding.
(b) Includes the Web sites of About.com, ConsumerSearch.com,
 UCompareHealthCare.com and Calorie-Count.com.
(c) Primarily includes revenues from wholesale delivery operations,
 commercial printing, news services/syndication, digital archives,
 advertising service revenue, rental income and an online subscription
 database and research service.
(d) On May 7, 2007, the Company sold the Broadcast Media Group,
 consisting of nine network-affiliated television stations, their
 related Web sites and the digital operating center, for approximately
 $575 million.
*T

-0-
*T
                      THE NEW YORK TIMES COMPANY
                    2008 ADVERTISING REVENUES (a)
                              ($ 000's)

----------------------------------------------------------------------

                               May                  Year to Date
                     -------------------------------------------------
                                         %                        %
                       2008     2007   Change   2008     2007   Change
                     -------- -------- ------ -------- -------- ------
News Media Group
  New York Times
   Media Group        $82,380  $93,047  -11.5 $471,617 $503,524   -6.3
  New England Media
   Group               25,278   30,697  -17.7  141,590  167,659  -15.5
  Regional Media
   Group               22,376   26,071  -14.2  124,963  149,372  -16.3
                     -------- -------- ------ -------- -------- ------

Total News Media
 Group                130,034  149,815  -13.2  738,170  820,554  -10.0

About Group (b)         8,464    7,442  +13.7   44,796   37,656  +19.0
                     -------- -------- ------ -------- -------- ------

Total Ad Revenues
 from Continuing
 Operations          $138,498 $157,257  -11.9 $782,967 $858,210   -8.8
                     ======== ======== ====== ======== ======== ======

Discontinued
 Operations:
 Broadcast Media
 Group (c)                  0        0    N/A        0   45,745    N/A


----------------------------------------------------------------------

(a) Numbers may not add due to rounding.
(b) Includes the Web sites of About.com, ConsumerSearch.com,
 UCompareHealthCare.com and Calorie-Count.com.
(c) On May 7, 2007, the Company sold the Broadcast Media Group,
 consisting of nine network-affiliated television stations, their
 related Web sites and the digital operating center, for approximately
 $575 million.
*T

-0-
*T
                      THE NEW YORK TIMES COMPANY
               2008 NEWS MEDIA GROUP AD REVENUE GROWTH
                        BY CLASSIFIED CATEGORY


----------------------------------------------------------------------
                                                % Change    % Change
                                                 May '08     YTD '08
                                               vs. May '07 vs. YTD '07
                                               -----------------------

Help-Wanted                                          -37.7       -33.4
Real Estate                                          -24.8       -23.9
Automotive                                           -19.3       -19.7
Other                                                 -6.1        -2.3
                                               -----------------------
Total Classified                                     -24.8       -23.1
----------------------------------------------------------------------
*T

The New York Times Company
Catherine J. Mathis, 212-556-1981
mathis@nytimes.com
or
Paula Schwartz, 212-556-5224
paula.schwartz@nytimes.com

Copyright Business Wire 2008