AT&T BusinessDirect Leads the Pack in Analyst Firm's Review of Customer Portals

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Wed Jun 18, 2008 9:30am EDT

AT&T Is the Only Carrier to Receive the Highest Measurement in All Areas
Evaluated

SAN ANTONIO, June 18 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T) has
announced that for the fourth consecutive year, AT&T BusinessDirect(R) topped
the list of telecom carrier customer Web portals in an annual benchmark study
conducted by Yankee Group. In a review of portal offerings involving several
carriers, AT&T BusinessDirect was the only portal to receive Yankee Group's
highest rating across the categories it evaluated.
    Yankee Group based its study on head-to-head demonstrations and interviews
with the carriers, measuring key features and functionality areas such as
order management, billing and payment, maintenance, network and performance,
and e-bonding.
    "AT&T has continued to build on its leadership status with a strong focus
on systems development, training and sales and marketing of BusinessDirect,"
said Paul Hughes, VP, Yankee Group. "With its current focus on continuous
enhancements to the portal, we envision AT&T increasing its competitive
advantage."
    The study cited AT&T BusinessDirect for its single sign-on with integrated
access, strong functionality that limits manual intervention during the
placing of orders and its combined wireline and wireless bill. It also
acknowledged AT&T's ability to view alarms or network congestion in map form
as part of AT&T BusinessDirect's customizable dashboard on a customer's home
page. This feature gives customers access to real-time information such as
network alarms, ticket status and order status as an extension of the
service's centerpiece data visualization tool.
    Each month, hundreds of thousands of AT&T business customers conduct in
excess of 3 million ordering and maintenance transactions through AT&T
BusinessDirect.
    "We are once again honored to be acknowledged by Yankee Group as the
leader in business portal services. This confirms AT&T's ongoing commitment to
and investment in providing a superb customer experience," said John Cushman,
AT&T eSales & Service vice president. "We will continue to leverage
technology, enhance the portal's robust suite of tools and deliver the best
online experience to our customers around the world."
    About AT&T
    AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine's World's Most Admired Telecommunications Company
list and No. 1 on America's Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.
    (C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies.
    Note: This AT&T news release and other announcements are available as part
of an RSS feed at http://www.att.com/rss. For more information, please review
this announcement in the AT&T newsroom at http://www.att.com/newsroom.
SOURCE  AT&T Inc.

Melissa Mirabile, +1-212-453-2327, Mobile, +1-914-841-5180,
mmirabile@attnews.us, for AT&T Inc.; or Janet Wyles of AT&T Inc.,
+1-908-234-6067, Mobile, +1-732-331-6754, wyles@att.com
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