DataFlux Simplifies the Management of Complex Data with Version 8.1 Platform

New technology release provides automated data type discovery to
speed data quality efforts on product, inventory, item and other
non-customer data sets
CARY, N.C.--(Business Wire)--
DataFlux, a leading provider of data quality and data integration
solutions, announced today the release of version 8.1 of its core Data
Quality Integration Platform, the award-winning product suite designed
to allow companies to rapidly analyze, improve and control the quality
of their data. Among its enhancements, version 8.1 provides innovative
technology that enhances a user's ability to automatically evaluate
the semantics within the data - and use this knowledge to build
detailed data quality routines to manage data in the future.

For data domains such as product, inventory, asset, location or
financial information, the characteristics of this data can vary
across industries, companies and even within departments or business
units. Organizations have typically resolved these problems through
arduous, code-level data quality efforts - or manual intervention that
often led to the introduction of more errors. With DataFlux's ability
to discover and define semantic meanings in a record's name or
description, companies can more rapidly assess the quality of this
information, and more importantly, begin to design the rules necessary
to standardize, normalize and validate this information.

Early adopters of the version 8.1 platform noted a 25-40%
reduction in the time required to improve the quality of complex data,
including data on products, chemicals and pharmaceutical compounds.
Once created and optimized in the dfPower Studio data stewardship
environment, these rules are then saved to the DataFlux knowledge base
for use in both batch and real-time environments, creating a
centralized repository for enterprise best practices in data quality.

"Companies have often turned to the DataFlux platform for the
improvement of data domains outside of the traditional customer data
realm," said Scott Gidley, co-founder and CTO of DataFlux. "With the
version 8.1 platform, we make that process even easier, by providing
an automated way to infer commonalities within the data - and decrease
the time required to realize value from a data quality effort."

Other enhancements available in this release include:

-- Optimized performance and scalability enhancements, including
multi-threaded processing on the DataFlux Integration Server

-- Increased functionality and plug-ins for further integrating
DataFlux services into business processes, such as email and
FTP functions for job status detection, LDAP integration for
managing DataFlux users, and data enrichment transformations
for enabling quick-edit address functionality

About DataFlux

DataFlux enables organizations to analyze, improve and control
their data through an integrated technology platform. With DataFlux
enterprise data quality and data integration products, organizations
can more effectively and efficiently build a solid information
foundation that delivers a unified view of customers, products,
suppliers or any other corporate data asset. A wholly owned subsidiary
of SAS (www.sas.com), DataFlux helps customers rapidly assess and
improve problematic data, building the foundation data governance,
compliance and master data management (MDM) initiatives. To learn more
about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation LLC product or service
names are registered trademarks or trademarks of, or licensed to,
DataFlux Corporation LLC in the USA and other countries. (R) indicates
USA registration. Other brand and product names are trademarks of
their respective companies.

fama PR
Vinda Rao, 617-758-4152
dataflux@famapr.com
or
DataFlux
Daniel Teachey, 919-447-3000
publicrelations@dataflux.com

Copyright Business Wire 2008