An Essential Report on How Digital Printing is Radically Transforming Business and...

An Essential Report on How Digital Printing is Radically Transforming Business and Marketing Models

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/89d861/digital_printing)
has announced the addition of the "Digital Printing: Transforming
Business and Marketing Models" report to their offering.

Written by renowned industry expert Heidi Tolliver-Nigro, this
report boils down the essentials of marketing with digital printing
that every marketer needs to know. Written in a succinct, no-nonsense
style, "Digital Printing" describes the technology, the marketing
applications, key case studies, hypotheticals, and best practices
marketers need to walk away feeling empowered to transform their print
marketing for greater profitability.

The rapid rise in digital printing as an agent of change for
business and marketing models is more than a production shift. It is a
radical marketing shift. This is occurring because digital print
production enables marketers to produce applications and manage their
documents in ways not possible or cost-effective with offset.

This report examines how digital print technologies are reshaping
print marketing by changing cost structures, changing document
management models, and driving customization and personalization.

Points are illustrated using best-in-class case studies,
hypotheticals, and graphics from actual campaigns in key application
categories, including...

- short-run printing and versioning

- one-off, personalized follow-ups

- automated fulfillment

- personalized URLs

- 1:1 print personalization

- transactional and trans-promotional

- Web-to-Print

Special emphasis is placed on the importance of changing the way
marketers evaluate the cost-effectiveness of print marketing,
including a shift to cost per lead, cost per sale, and return on
investment. Report concludes with best practices and strategies for
success.

The report is part of the Marketer's Primer Series, which also
includes "1:1 (Personalized) Printing: Boosting Profits Through
Relevance" and "Web-to-Print: Transforming Document Management and
Marketing Models."

Key Topics Covered:

- Digital Printing Basics

- How Digital Printing Impacts Your Marketing

- New Ways of Evaluating Cost

- Maximizing Your Advantage

- About Heidi Tolliver-Nigro

For more information visit
http://www.researchandmarkets.com/research/89d861/digital_printing

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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